Creative Communications Specialist Job at Orleans Parish School Board in New Orl

NOLA Public Schools Vision

The vision of the NOLA Public Schools is that every student receives a high-quality education that fosters their individual capabilities, while ensuring that they thrive, achieve physical and mental wellness, and are prepared for civic, social, and economic success.

Overview The Creative Communications Specialist supports NOLA Public Schools in developing and implementing strategies that strengthen the district’s visibility, reputation, and stakeholder engagement. This role is responsible for creating written, visual, and digital content for district communications, social media management, providing audiovisual (AV) and television production support, and cross-training with team members to ensure seamless communications coverage across platforms. The specialist works closely with staff and external partners to highlight district achievements and ensure consistent, professional representation of NOLA Public Schools.

Responsibilities Develop and implement communications strategies that align with the district’s mission, vision, and values

Create engaging written, visual, and digital content for district communications

Ensure consistent application of the district’s brand across print, digital, and media platforms

Support communications campaigns for district initiatives, events, and priorities

Partner with the Assistant Director of Digital Media to manage and grow NOLA Public Schools’ presence on social media platforms, including but not limited to Facebook, Instagram, X (Twitter), LinkedIn, and YouTube

Create content that highlights district initiatives, student and staff achievements, and community partnerships

Monitor media engagement, respond to inquiries, and track analytics to inform strategy

Provide audiovisual and technical support for board meetings, press conferences, and district events

Coordinate live-streaming and recording services for internal and external communications

Assist with the production and editing of video content for television, social media, and the district’s website

Troubleshoot AV equipment and ensure professional quality in all recordings and broadcasts

Cross-train with communications team members to provide coverage and support across all communications functions

Serve as a backup for media relations, newsletters, website content updates, and crisis communications as needed

Collaborate with schools, departments, and community partners to share stories and strengthen stakeholder engagement

Education And Experience Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field required

Minimum 5 years of experience in communications, media production, or social media management

Experience with AV / TV production, live streaming, and video editing strongly preferred

Knowledge, Skills Or Abilities Required Strong written and verbal communication skills with the ability to tailor messages for diverse audiences

Proficiency with social media platforms, scheduling tools, and analytics

Skilled in audiovisual equipment operation, video production, and editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or equivalent)

Graphic design skills a plus (e.g., Canva, Adobe Creative Suite)

Ability to work collaboratively in a fast-paced environment and manage multiple priorities

Flexibility to work evenings and weekends as needed for district events

Salaries Salaries are determined by educational background and / or relevant years of experience.

Work Environment Listed below are key points regarding environmental demands and the work environment of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

• Required to use motor coordination with finger dexterity (such as keyboarding, machine operation, etc.) part of the workday;
• Required to exert physical effort in handling objects more than 30 pounds rarely;
• Required to be exposed to physical occupational risks (such as cuts, burns, exposure to toxic chemicals) rarely;
• Required to be exposed to physical environment which involves dirt, odors, noise, weather extremes or similar elements rarely;

Normal setting for this job is an office / school setting

Performance Evaluation The employee will be evaluated based on the above position using either two methods : via COMPASS or a NOLA-PS evaluating instrument. If the employee holds an Educational Leadership certification, he / she will be evaluated via COMPASS to ensure renewal of certification.

EEOC Statement NOLA Public Schools is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status.

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