Sr Marketing Data Analyst

POSITION SUMMARY

The Sr Marketing Data Analyst will support marketing analytics initiatives, focusing on enhancing marketing performance and delivering data-driven insights. The ideal candidate will have 5+ years’ experience in digital marketing analytics, with a strong background in working with multiple data platforms and an understanding of customer journey analytics. Proficiency in machine learning and experience with various digital data sources are also important for this role, which reports directly to the Director Marketing Analytics.

DESCRIPTION

Duties and Responsibilities

• Support collaboration with cross-functional teams to develop and implement data-driven strategies that optimize marketing performance and enhance customer engagement.
• Analyze and interpret marketing data from various channels to create, maintain, and enhance performance metrics and dashboards, providing actionable insights to drive marketing decisions.
• Utilize Salesforce Marketing Cloud, FullStory, Customer 360, and other digital tools to support marketing campaigns and analyze customer data, focusing on improving customer journey mapping and lifecycle management.
• Apply machine learning techniques to enhance predictive analytics and drive more personalized marketing initiatives.
• Support the ongoing development of marketing analytics capabilities by mentoring junior analysts and contributing to the growth of the analytics team.
• Performs related duties as assigned by management.

Qualifications and Education Requirements

Skills, Abilities, and Knowledge

Additional Information While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies / states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement. By applying to this position candidate acknowledges that this is not a remote role and is required to be on-site. Additional Information : While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies / states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement. Company Benefits : Newrez is a great place to work but we are only as strong as our greatest asset, our employees, so we believe in rewarding them!

Medical, dental, and vision insurance

Health Savings Account with employer contribution

401(k) Retirement plan with employer match

Paid Maternity Leave / Parental Bonding Leave

Pet insurance

Adoption Assistance

Tuition reimbursement

Employee Loan Program

The Newrez Employee Emergency and Disaster Fund is a new program to support our team members

Newrez NOW :

Our Corporate Social Responsibility program, Newrez NOW, empowers employees to become leaders in their communities through a robust program that includes volunteering, philanthropy, nonprofit grants, and more

1 Volunteer Time Off (VTO) day, company-paid volunteer day where all eligible employees may participate in a volunteer event with a nonprofit of their choice

Employee Matching Gifts Program : We will match monetary employee donations to eligible non-profit organizations, dollar-for-dollar, up to $1,000 per employee

Newrez Grants Program : Newrez hosts a giving portal where we provide employees an abundance of resources to search for an opportunity to donate their time or monetary contributions