Talent.com
Marketplace Content Optimization Lead

Marketplace Content Optimization Lead

MediabistroGlendale, CA, United States
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We're looking for a data-driven

Marketplace Content Optimization Lead

to own PDP excellence across

Amazon, Walmart, and Target . This role will optimize titles, imagery, copy, and enhanced content to improve discoverability, conversion, and overall marketplace growth. You'll set content standards, lead A / B testing, and partner cross-functionally with Creative, Merchandising, and Retail Media to drive measurable performance gains.

Responsibilities

  • Develop and enforce content playbooks and "retail-ready" PDP standards across Amazon, Walmart, and Target.
  • Manage A+ Content creation and parent / child variation strategy to improve CVR and visibility.
  • Run keyword research, competitive analysis, and structured A / B tests to inform best practices.
  • Collaborate with Creative to produce high-performing imagery, infographics, and video.
  • Build dashboards linking content metrics to media performance (ROAS, TACOS, CVR).
  • Ensure compliance with retailer policies, reducing defects and suppressions.

Qualifications

  • 3-5+ years in marketplace content optimization (Amazon required; Walmart / Target preferred).
  • Proven record improving organic rank and CVR across large catalogs.
  • Skilled with tools like Helium 10, Jungle Scout, DataHawk, and Amazon Brand Analytics.
  • Strong project management and cross-functional collaboration skills.
  • Bachelor's degree in Marketing, Communications, or related field.

    • Bonus Points

  • Experience with PIM / DAM systems, basic image editing, or international marketplaces.
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