Event Marketing Specialist

Responsibilities include but are not limited to :

Event support

• Manage & execute tradeshow participation and travel to shows across our market segments (Biopharma, Pharma, Life Science Research, Clinical / Forensic, and Food / Environment) to drive lead generation and lead to opportunity conversion.
• Work with marketing communications team, market development managers, sales associates, and exhibit house personnel to determine which booth assets to send to events
• Candidate will manage inventory of booth properties and display instruments with exhibit house.
• Assist in executing the regional tradeshows and events calendar. Responsible for submitting exhibit applications, managing content requested by conference organizers, ordering show services, managing food / beverage / audio visual requirements with venues / vendors, and any offsite logistics for internal or customer events.
• Perform other related duties as assigned.

Marketing support

• Assist in the creation and implementation of marketing communication campaigns.
• Assist the Americas Marketing team develop visually appealing content that aligns with brand guidelines.
• Coordinate and manage tradeshow planning documents.
• Monitor and report on the effectiveness of marketing campaigns using analytics tools.
• Perform other related duties as assigned.

Travel, Motor Vehicle Record & Physical / Environment Requirements : if applicable for role

• Ability to travel overnight
• Must have a valid driver's license with an acceptable driving record
• Ability to lift, move or carry equipment up to 40lbs

It would be a plus if you also possess previous experience in :

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 1-3 years in event planning, tradeshow and marketing experience
• Basic understanding of digital marketing and social media platforms.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with content management systems and email marketing tools is a plus.
• Experience managing projects from inception to completion, including managing to a timeline.
• Proven ability to thrive in fast-paced, deadline-driven, work environments.
• Strong written and verbal communication skills.
• Ability to work both independently and collaboratively in a team environment.
• Strong organizational and time management skills with the ability to handle multiple tasks and meet deadlines.
• Strong attention to detail.
• Creative thinking and problem-solving abilities.
• Eagerness to learn and adapt in a fast-paced environment.