Paid Search Media Specialist (100% Remote)

Paid Search Media Specialist – US Foods

As a Paid Search Media Specialist, you will be responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting our B2B prospects and customers.

This position is virtual / remote and can be completed from anywhere in the United States except Hawaii or U.S. territories.

Responsibilities

Collaborate with the marketing team to develop and execute comprehensive paid search strategies that align with B2B objectives, including lead generation and brand awareness.

Manage and optimize campaigns across Google Ads, Microsoft Ads, and Apple Ads.

Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience.

Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages.

Evaluate media spend across campaigns, ads, and keywords to provide optimization recommendations.

Conduct A / B tests on bidding strategies, new campaigns, keywords, ad creatives, headlines, and landing pages to optimize performance.

Monitor campaign performance metrics, provide actionable insights, and identify opportunities in audience and keyword targeting.

Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders.

Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices.

Stay up-to-date with industry trends and emerging ad technologies to identify new opportunities for growth and innovation.

Other duties as assigned by the manager.

Relationships

Internal : Work closely with digital content creators, marketing operations, IT, and other key stakeholders to recommend, implement, and report on campaign strategies.

External : Manage external agencies for all ad hoc omnichannel media campaigns.

Work Environment

Remote – this role is fully remote and the associate is expected to perform assigned responsibilities from a home‑based environment.

Minimum Qualifications

3 years of hands‑on experience in executing digital ad campaigns across various platforms, including Google Ads and Microsoft Ads.

Experience with analytics tools including GA4 and Adobe Analytics.

Strong analytical and problem‑solving skills with a focus on data‑driven decision‑making.

Excellent communication and collaboration abilities to work effectively with cross‑functional teams.

Understanding of B2B marketing principles and best practices is preferred.

Education

Bachelor’s degree in Marketing, Business, or a related field.

Certifications / Training

Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus.

Physical Qualifications

Standard required physical activities including length of time performing each activity.

Compensation

The expected base rate for this role is between $55,000 and $90,000.

Benefits

Health insurance, pre‑tax spending accounts, retirement benefits, paid time off, short‑term and long‑term disability, employee stock purchase plan, and life insurance.

EEO Statement

US Foods is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by applicable law.

EOE– Race / Color / Religion / Sex / SexualOrientation / Gender Identity / National Origin / Age / Genetic Information / Protected Veteran / Disability Status

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