Director, Brand PR

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title : Director, Brand PR

Location : Stamford, CT

Job Type : Exempt | Full-Time

About the Role : The Director of Brand PR will lead end-to-end public relations to a multi-brand, multi-market portfolio. This leader will architect the earned strategy that launches products, fuels sustained brand talkability and turns retail moments into cultural moments while building local market momentum and safeguarding reputation.

Reporting to the SVP of Marketing, the Director will oversee national brand PR, retail PR, regional PR support, and issues management. They will serve as the connective tissue between Brand, Retail, and Shopper Marketing, ensuring that PR programs elevate brand equity and support commercial priorities. Additionally, they will collaborate directly with Corporate Communications, to ensure that Curaleaf’s brand stories are communicated to corporate stakeholders, investors and internal team members.

The ideal candidate has deep consumer brand PR experience in CPG and / or retail, is equally comfortable with media relations and issues management, and has a proven record of leading agencies, coaching spokespeople, and building PR programs that deliver measurable outcomes.

What You’ll Do :

Retail PR (National + Local)

• Lead store opening PR playbooks : media mapping, press events, preview nights, community integration.
• Manage inbound media requests; provide counsel to retail leaders and spokespeople.
• Deliver media training and on-site coaching for press visits.
• Drive adult-use market launches with compliant messaging, community briefings, and stakeholder engagement.

Brand PR (CPG Core)

Regional PR Support

Measurement, Budget & Agency Leadership

Additional Details

What You’ll Bring :

Even Better If :

Connecticut Hiring Range $140,000 — $180,000 USD

What We Offer :

Not all benefits listed above are available to all employees at all locations.

Curaleaf Awards and Achievements :

Follow us on Social Media : Connecticut pages; details omitted for accessibility.

Curaleaf Holdings, Inc. (TSX : CURA) (OTCQX : CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production.

Our corporate Social Responsibility is Rooted inGood . We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives, and local causes. Giving back to the communities where we operate is important to us and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities.

Our Vision : To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values :

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the Leaf.

#J-18808-Ljbffr