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Director, Growth Marketing
Director, Growth MarketingThrive Causemetics • Los Angeles, CA, US
Director, Growth Marketing

Director, Growth Marketing

Thrive Causemetics • Los Angeles, CA, US
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Job Description

Job Description

Location : In-Office 5 days / week in Playa Vista, CA HQ

About Us :

Thrive Causemetics is Bigger Than Beauty™ : an independent, female-owned beauty brand that creates high-performance vegan cosmetics while giving back to communities in need. Through our Bigger Than Beauty™ program, every product purchased results in a donation to help communities thrive.We’re passionate about creating a positive, collaborative workplace where every team member’s voice matters. At Thrive Causemetics, we foster innovation, prioritize wellness, and work together to achieve ambitious goals in a dynamic and fast-paced environment.

Who We Are Looking For :

Thrive Causemetics is seeking a strategic, results-driven Growth Marketing Director to lead our customer acquisition and performance marketing initiatives across Paid Search, Paid Social, Affiliate, Podcast, and Amazon. In this high-impact leadership role, you will oversee the strategy, execution, and optimization of multiple channels—driving measurable growth and maximizing return on ad spend. You will lead a team of talented marketers while collaborating cross-functionally to ensure our marketing efforts support and scale with overall business objectives.

This position reports to the VP of Growth Marketing and is ideal for a leader with extensive experience scaling omnichannel growth strategies for DTC eCommerce brands.

What You Will Be Doing :

  • Develop and Own Strategy : Design and execute integrated growth marketing strategies across Paid Search, Paid Social, Affiliate, Podcast, and Amazon to drive customer acquisition and maximize ROAS.
  • Lead a High-Performing Team : Manage, mentor, and inspire a growing team of performance marketers, fostering collaboration and professional development.
  • Budget Ownership : Manage and optimize large-scale budgets across all growth channels, ensuring efficient allocation and a balance between short-term performance and long-term growth.
  • Collaborate Cross-Functionally : Partner with Creative, Analytics, CRM, and Ecommerce teams to align channel strategies with overall brand and business goals.
  • Creative + Messaging Oversight : Guide creative and content development tailored to each channel, ensuring assets resonate with target audiences and reflect the brand’s voice.
  • Performance Analysis : Establish a unified reporting framework across channels, analyzing performance metrics and surfacing insights to inform optimization and strategic pivots.
  • Channel Innovation : Identify and test emerging platforms, partnerships, and acquisition opportunities—including new ad formats, affiliate partnerships, podcast sponsorships, and Amazon innovations.
  • Drive Experimentation : Continuously test campaigns, messaging, promotions, and creative formats to fuel channel performance and maintain a competitive edge.

What Will Make You Stand Out :

  • Experience : 10+ years of performance marketing experience in DTC eCommerce, with proven success scaling Paid Social, Paid Search, Affiliate, Podcast, and / or Amazon channels. Proven success in managing and scaling large budgets.
  • Leadership : Track record of building and leading high-performing teams, with the ability to mentor, inspire, and grow talent.
  • Strategic + Analytical Thinking : Ability to connect data-driven insights to broader strategic goals, balancing performance metrics with creative excellence.
  • Analytical Expertise : Deep proficiency in analyzing multi-channel performance data, identifying trends, and making informed decisions that optimize results.
  • Collaboration : Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments.
  • Passion for Innovation : Enthusiasm for testing, learning, and leveraging new tools, platforms, and partnerships to drive growth.
  • Cultural Fit : Solution-oriented mindset with a passion for beauty, e-commerce, and making a positive impact through purpose-driven work.

    • Thrive Causemetics is an Equal Opportunity Employer. Applicants must be authorized to work for any employer in the U.S. without current or future sponsorship for an immigration-related work benefit. Thrive Causemetics does not hire H-1B, F-1 CPT, OPT, or STEM OPT candidates for this role.

    The base pay range for this role is $165,000 - $175,000, with the following factors determining the base pay at offer : skills, qualifications, and experience. This range provides the opportunity to progress as you grow and develop within a role. Additionally, this role is also eligible for an annual discretionary bonus based on company and individual performance. Thrive Causemetics provides a competitive benefits package, including but not limited to : comprehensive medical, dental and vision plans, a 401(k) plan with employer matching, various paid time off programs, employee discount / perks, life insurance, disability insurance, and employee assistance programs.

    We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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    Director Growth Marketing • Los Angeles, CA, US