Senior Campaign Project Manager

Senior Campaign Project Manager

Silicon Labs (NASDAQ : SLAB) is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world's most highly integrated SoCs, Silicon Labs provides device makers the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets. Learn more at www.silabs.com.

We are seeking a Senior Campaign Project Manager to join our Corporate Marketing team. In this role, you will be responsible for planning, managing, and executing multi-channel marketing campaigns that drive awareness, engagement, and adoption of our technology solutions. Working closely with business units, you will transform their product and solution content into compelling, polished campaigns that are on-brand, on-tone, and aligned with corporate messaging.

This position requires a unique blend of strategic thinking, campaign execution, and project management. You will oversee campaigns from ideation through launch, ensuring each initiative is executed with excellence across web, social, email, and digital channels.

Responsibilities

Campaign Development & Execution

Manage multiple product and technology campaigns simultaneously, from planning through execution.

Partner with business units to translate technical content into clear, engaging, customer-focused messaging.

Ensure all campaign assets are polished, on-brand, and aligned with corporate tone of voice.

Oversee creative development, content production, and delivery across digital platforms.

Email Marketing Leadership

Own and manage all email marketing programs across the company.

Draft, edit, and refine email campaigns for launches, nurturing, and thought leadership initiatives.

Ensure all email campaigns follow the Revenue Operations (RevOps) process, from request through approval and deployment.

Monitor and analyze email campaign performance, providing insights and recommendations for optimization.

Creative Resource Coordination

Oversee the creative team's priorities, workflow, and deliverables to ensure deadlines are met.

Collaborate with designers, writers, and digital specialists to ensure all content and creative assets are delivered at a high standard.

Balance competing requests by aligning creative resources with business and campaign priorities.

Strategic Planning & Innovation

Identify opportunities for "rolling thunder" campaign strategies to build momentum before, during, and after launches.

Recognize gaps in campaign storytelling and recommend solutions to strengthen overall impact.

Provide input on campaign frameworks that connect product launches to larger brand and thought leadership initiatives.

Project & Process Management

Serve as the central point of coordination for cross-functional teams including content, design, web, social, and RevOps.

Drive projects through established campaign processesensuring timely delivery of assets and flawless execution.

Track campaign performance, providing insights and recommendations for optimization.

Skills You Will Need

Minimum Qualifications

5+ years in campaign management, product marketing, or digital marketing, ideally in technology or B2B.

Effective project management and organizational skills; able to manage multiple campaigns simultaneously.

Strategic thinker with the ability to see both the big picture and tactical details.

Excellent communication skills, with proven ability to simplify complex technical content.

Hands-on experience with email marketing platforms, automation, and analytics.

Familiarity with project / campaign management tools and creative workflow systems.

Proactive in managing deadlines and dependencies, ensuring that key contributors are consulted early and appropriately.

Eager to learn, open to feedback, and committed to continuous improvement in processes and outcomes.

Benefits & Perks

You can look forward to the following benefits :

Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans

Highly competitive salary

401k plan with match and Roth plan option

Equity rewards (RSUs)

Employee Stock Purchase Plan (ESPP)

Life / AD&D and disability coverage

Flexible spending accounts

Adoption assistance

Back-Up childcare

Additional benefit options (Commuter benefits, Legal benefits, Pet insurance)

Flexible PTO schedule

3 paid volunteer days per year

Charitable contribution match

Tuition reimbursement

Free downtown parking

Onsite gym

Monthly wellness offerings

Free snacks

Monthly company updates with our CEO

The annualized base pay range for this role is expected to be between $96,600 - $179,400 USD. Actual base pay could vary based on factors including but not limited to experience, geographic location where work will be performed and applicant's skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual cash bonus, equity package and a comprehensive benefits package.

Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job-related criteria without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other characteristic protected by applicable law.