The Related Group is hiring : Marketing Manager in Miami

Related Corporate

2850 Tigertail Avenue

Suite 800

Miami, FL 33133, USA

The Related Group has enhanced skylines with iconic developments characterized by innovative design, enduring quality, and living. From luxury high‑rise condominiums to more affordable developments, the Related Group’s distinctive brand of culture, design, and lifestyle‑infused properties continues to revitalize urban neighborhoods. To date, Related has built and managed more than 100,000 condominium and apartment residences that are meticulously designed with finishes and amenities that transform buildings into vibrant residential environments. Related offers competitive compensation, excellent benefits, and a work environment that encourages everyone to be their authentic selves.

Job Responsibilities include but are not limited to :

• Develop and execute strategic marketing plans for multiple projects from start to finish, utilizing all platforms to increase traffic, awareness and leasing.
• Create marketing budgets to support all marketing initiatives throughout all project stages.
• Build and oversee brand positioning, creative direction, and design across marketing channels.
• Coordinate copywriting and proofreading for all marketing collateral.
• Manage PR agency, media plans and advertising campaigns.
• Implement marketing initiatives for each project including fact sheet, floor plans, ads, promotional items, eblasts, websites, location maps, signage, photography, video, and print production.
• Collaborate with digital marketing manager for digital project updates; familiarity with SEO, SEM, display ads, email marketing, website and social media.
• Plan and implement event marketing, logistics and production for property events.
• Obtain and oversee local partnership opportunities and community relations for each project.
• Ensure marketing strategies align with federal and state affordable housing compliance and fair housing regulations.
• Work closely with the Onsite Leasing Team and Property Management to ensure initiatives are aligned, projects have the proper collateral materials, and efforts effectively support leasing goals.
• Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts.

Qualifications :

Skills :

Benefits as a Related Employee :

The Related Group is proud to be an Equal Opportunity Employer.

We are a Drug‑Free Workplace.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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