General Manager- Wake Forest (Winston-Salem)

General Manager

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

The Role

This individual will have responsibility for the overall management, promotion, and operation of the Lawrence Joel Veterans Memorial Coliseum, including purchasing, booking, marketing, finance, human resources, food and beverage, box office, advertising, security, production, maintenance, parking, and related operations. This position will also provide booking and operational support to Allegacy Stadium and Couch Ballpark at Wake Forest University.

Essential Duties and Responsibilities

• Maintains active contact with the Client / Contract Administrator. Monitors ASM Global's compliance with all provisions of the management services contract
• Plan, supervise, manage, oversee, and evaluate the activities and operations of the Lawrence Joel Veterans Memorial Coliseum. Oversees parking and traffic and concessions relationships and operations for Couch Ballpark and Allegacy Stadium along with other operational items as requested by client.
• Serve as main point of contact for all third party (non-Wake Forest Athletics) public and private events and bookings for all three aforementioned facilities.
• Oversee implementation of ASM Global's Best Practices for operations, security, event management and other similar programs.
• Recommends, establishes, and enforces facility operations policies and procedures.
• Prepares preliminary budget requests and monitors facility accounts and budget; researches and recommends the purchase of facilities supplies and materials, athletic equipment; requisitions and inventories facility materials, equipment, and supplies.
• Negotiates lease agreements as determined necessary and in the best interests of the facilities.
• Establishes and maintains effective working relationships with the Client / Contract Administrator, other University Departments, tenants, government departments and agencies, entertainment industry, community, and civic organizations to encourage continual and regular use of the Coliseum and Stadium.
• Assures the coordination, implementation and administration of specific plans and programs prescribed by corporate directives, to include matters of training and development; quality assurance; energy efficiency; safety / emergency procedures, crowd control and crisis management procedures, or other areas as needed.
• Develops and implements facility goals in accordance with the management contract, the Client's objectives, corporate policy, and good business practice.
• Prepares and maintains required and necessary reports / records for the Client / Contract Administrator and for the Corporate Office
• Plans, organizes, coordinates, and directs all activities and personnel engaged in maintaining and operating the facilities.
• Assists and coordinates with the development of the annual operating calendar, activity schedules, projections for attendance and / or revenue.
• Conducts marketing, budgeting, and weekly staff meetings.
• Directs the development and administers the execution of operating and marketing financial plans and documents; to include operating revenue and expense budgets; capital expense plans and budgets.
• Provides for control of day-to-day operations; assuring the coordination of plans, programs, and events; conducts post-event operational and financial review and analysis.
• Provides final approval of all contracts and agreements with suppliers, promoters, and tenants for necessary activities and services at the facility.
• Provides or coordinates for timely and effective response to directives and requests received from internal and external organizations, agencies, departments, and individuals; assures and maintains the integrity of the facility and SMG in all forms of communication and personal contacts.
• Oversees and advises Human Resources on any necessary revisions / modifications to the staffing plans, including number and types of employees, essential functions, salaries, and benefits.
• Implements and maintains a high-standard for guest services, including initiatives for employee training, employee recognition / rewards.
• Assures the administration of personnel and the operation of facilities are conducted in accordance with applicable local, state, and federal regulations.
• Evaluates facility practices and recommends improvements to better reflect the needs of the Client and the facility and / or to improve the efficiency and safety of operations, in compliance with ASM Global policies and procedures.
• Establishes and maintains effective working relationships with the University, tenants, employees, union representatives and the general public.

Supervisory Responsibilities

Qualifications

Education and / or Experience

Skills and Abilities

Compensation

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Working Conditions

Location : Lawrence Joel Veterans Memorial Coliseum / Wake Forest University

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Note : The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity / Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.