Field Marketing Manager

Field Marketing Manager

The Field Marketing Manager's purpose is to ensure the successful planning and execution of marketing programs in their respective region to drive sales growth and market share improvement. The FMM is responsible for building and executing a regional marketing plan that supports the growth targets the company establishes.

Primary Responsibilities :

• Lead the communication of marketing initiatives to the Business Unit sales team and bottling partners. Ensure BUSVP, Directors, Commercialization, and Consumer Engagement Team sampling execution follow brand strategy on designed programs.
• Develop, communicate, and ensure the execution of the regional promotional plan for the respective region, including national and regional strategies for events, NPD, and efforts to help drive all profit, volume, and market share objectives.
• Track and manage a budget, along with working to obtain co-op commitment ("Local Marketing Fund") to support the regional marketing plan.
• Actively participate in conference calls and quarterly meetings with Field, Customer, and Partnership Marketing, facilitating communication and sharing of best practices.
• Audit POS order activity to ensure execution accountability.

Job Specifications :

Base Pay Range : USD $70,200 - USD $93,600 (+)

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities