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Marketing Manager Job at Vanderbloemen in Redlands
Marketing Manager Job at Vanderbloemen in RedlandsMediabistro • Redlands, CA, United States
Marketing Manager Job at Vanderbloemen in Redlands

Marketing Manager Job at Vanderbloemen in Redlands

Mediabistro • Redlands, CA, United States
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Overview

Join to apply for the Marketing Manager role at Vanderbloemen. This is a hands-on, high-output Marketing Manager position to lead and execute campaigns for both sides of our business : The Restaurants & Taprooms and The Hangar 24 Beer Brand.

This is not a corporate desk job. It is a boots-on-the-ground opportunity for someone who loves beer, food, people, and storytelling, and who knows how to use smart campaigns and real tools to drive loyalty, traffic, and sales.

Base pay range : $70,000.00 / yr - $120,000.00 / yr. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About Hangar 24

At Hangar 24, we craft more than beer, we craft community. Born in a hangar by an airfield, we’re an established craft brewery and restaurant group built on adventure, hard work, and values that don’t go out of style. Our four locations serve bold food and masterfully brewed beer to the backbone of this country : firefighters, mechanics, veterans, teachers, moms, and trail-seekers.

Everything we do flows from our Three Core Beliefs : Time-Honored American Values, Masterful Craftsmanship, and Transformational Community.

Responsibilities

  • Plan and execute local campaigns to drive foot traffic, promote events, and increase loyalty program signups
  • Run loyalty, email, and SMS marketing using guest communication tools and point-of-sale systems
  • Partner with General Managers to execute beer dinners, car shows, fly-ins, trivia nights, live music, and limited-time offers
  • Manage local social media for each location using major digital platforms
  • Write signage, menus, chalkboards, and in-store messaging that’s clear, bold, and on-brand
  • Pull guest feedback from review and survey platforms to improve operations and campaigns
  • Own and evolve the entertainment calendar with weekly meetings, pre-promotion, and post-event analysis

Brand & Marketing Focus

  • Beer Brand Marketing (Distribution & Retail) : Create sales tools for distributors and retailers, coordinate launches for core beers and seasonals across email, social, and distributor channels, write packaging copy that reflects our values and inspires shelf appeal, manage brand voice across digital, print, POS, and retailer communication
  • Plans for off-site events and activations (festivals, tastings, retailer events) and oversee production of point-of-sale materials for grocery, on-premise, and independent accounts

    • Tools & Systems

  • POS and loyalty systems, email and SMS platforms, social media management tools
  • Online review and feedback platforms, internal docs, slides, and file sharing
  • Graphic design and content creation platforms, basic project management tools

    • Qualifications

  • Education : Bachelor’s degree in Marketing, Business, or a related field
  • Experience : 5+ years of marketing experience in restaurants, consumer packaged goods (CPG), or hospitality
  • Proven experience in marketing and campaign management with strong writing and communication skills
  • Ability to plan, launch, test, and optimize campaigns; comfortable working with restaurant managers, sales representatives, and designers
  • Familiarity with various marketing tools and platforms; knowledge of the craft beer industry preferred
  • Experience with survey or reputation management tools; experience launching food or beverage products; experience hosting on-site events; experience managing photo / video content shoots

    • Seniority level

  • Associate

    • Employment type

  • Full-time

    • Job function

  • Marketing, Administrative, and Writing / Editing
  • Industries : Restaurants, Food and Beverage Services, and Retail

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    Marketing Manager • Redlands, CA, United States