Marketing Manager, Institutional Product Marketing

Marketing Manager, Institutional Product Marketing

The American Chemical Society (ACS) is the world's largest scientific membership association and one of the top ten peer-reviewed science publishers in the world. The Publications Division of ACS has all the characteristics of a medium-sized commercial STM publishing company : its primary competitors for authors, market-share, and talent are Elsevier, Wiley, and Springer / Nature. It is one of two ACS divisions charged with serving a dual function : generating substantial revenue currently over $200M - to support the Society's programmatic activities and fulfilling a core mission of the Society by advancing knowledge in the field of chemistry and the chemical enterprise.

ACS Publications is passionate about supporting the mission of ACS through products and services that meet the most critical needs of researchers and the scientific enterprise. We are ambitious for our customers and believe transformative technologies such as Artificial Intelligence (AI) will drive the transformation of our industry, accelerating the dissemination of the scientific discovery needed to address Earth's greatest challenges.

The Global Marketing Department within ACS Publications is responsible for developing marketing strategies and integrated campaign plans to engage our target audience, drive demand, and strengthen our relationships with them. The Department's objectives for engaging our audience are to increase the brand equity and, ultimately, enable the revenue capture for the Division's product lines of over 80 journals, eBooks, and a range of digital offerings. The current target audience includes researchers, authors, reviewers, editors, institutional / corporate librarians, administrators, funders, ACS members, and the range of end-users.

The Institutional Product Marketing team is responsible for developing and executing strategic marketing initiatives to promote ACS Publications' comprehensive portfolio of publications, products, and services to libraries, academic institutions, corporations, and government organizations worldwide. This includes marketing subscription access to our online journals, ebooks, industry news, data products, and our growing pipeline of new offerings. The institutional product marketing team is complemented by the Field (Revenue) Marketing team (which aligns to the Sales team's goals and engages the audiences to drive pipeline and advance sales opportunities) and the Journal Product Marketing team (which engages the authors of our publications with more B2C style tactics and calls to action).

ACS Publications is seeking a highly motivated and experienced Institutional Product Marketing Manager to join our dynamic team. This role offers an exciting opportunity to contribute to the growth and success of a leading scientific publisher by developing and implementing impactful marketing strategies for our institutional offerings. The ideal candidate will be an intelligent, self-directed, self-motivated, and exceptionally strong written communicator with a proven track record of success in business-to-business (B2B) product marketing and new product launches.

The Institutional Product Marketing Manager will be responsible for developing and executing marketing plans to drive awareness, engagement, and adoption of ACS Publications' institutional products and services. This role requires a strong understanding of the B2B marketing landscape, experience with the "Pragmatic" product lifecycle, and exceptional written communication skills to develop compelling positioning, content, and marketing materials.

Responsibilities :

• Develop and implement comprehensive marketing strategies and tactical plans (in partnership with Field Marketing) for ACS Publications' institutional product portfolio, including online journals, ebooks, news platforms, and data solutions.
• Drive market research and analysis to identify customer needs, market trends, and competitive landscape to inform product positioning and messaging.
• Develop compelling product positioning and messaging that resonates with institutional buyers and clearly articulates the value proposition of ACS Publications' offerings.
• Create high-quality marketing content (used by Field Marketing and Sales teams) across various channels, including website copy, brochures, email campaigns, presentations, advertisements, case studies, and more, demonstrating exceptional writing composition skills.
• Plan and execute successful new product launches for the institutional market, including defining target audiences, developing launch plans, and creating supporting marketing materials.
• Collaborate closely with Field Marketing, Sales, Product Development, and other internal teams to ensure alignment on marketing strategies, positioning, and sales enablement.
• Manage marketing budgets and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions.
• Present marketing plans and results to internal stakeholders.
• Stay informed about industry best practices and emerging trends in B2B marketing and scholarly publishing.

Requirements :

This role can be based in our Washington, D.C. or Columbus, OH offices. A reasonable rate of compensation for this position is :

ACS currently provides the following benefits for this position : paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account or health care savings account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, and 4-week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills, experience, and location.

Any actual offer of employment, reflecting the total compensation package and benefits, will be made in the sole discretion of ACS. ACS reserves the right to amend or modify its employment benefits and compensation structure at any time.