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Marketing and Campaign Analytics, Principal

Marketing and Campaign Analytics, Principal

Blue Shield of CaliforniaWashington, DC, United States
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Your Role

The AI and Analytics team oversees the artificial intelligence platform and analytical functions. In this role, you will be providing critical analytics support to our healthcare insurance clients (BlueShield of California and other health plans). This role is responsible for driving data-informed strategies and delivering actionable insights to optimize marketing campaigns and improve business outcomes. The ideal candidate is a strategic thinker with a strong analytical mindset and a passion for using data to solve complex Marketing business problems. They would be leading projects end-to-end, independently presenting insights to senior leadership, and mentoring junior analysts.

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Marketing Campaign • Washington, DC, United States

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