Paid Media Manager

Paid Media Manager

We are looking for a skilled Paid Media Manager to oversee and optimize our digital advertising strategies across multiple platforms. This role offers an exciting opportunity to drive impactful campaigns that focus on lead generation, e-commerce growth, and full-funnel performance. Based in Lower Gwynedd, Pennsylvania, you will collaborate with cross-functional teams to ensure alignment between creative assets, audience targeting, and campaign objectives.

Responsibilities :

Develop and implement paid media strategies across platforms such as Google Ads, Meta (Facebook / Instagram), Microsoft, YouTube, and other paid social channels.

Manage high-budget campaigns, focusing on lead generation, e-commerce, and full-funnel growth to achieve measurable results.

Optimize audience segmentation, retargeting, and remarketing flows within search and social ecosystems.

Collaborate with creative teams to produce ad creatives and landing pages that enhance funnel performance.

Monitor and analyze campaign performance using tools like Google Analytics and platform-specific analytics, delivering actionable insights.

Stay up-to-date with industry trends and platform updates to ensure strategies remain innovative and effective.

Prepare and present detailed reports for executive leadership, highlighting campaign results and scalability opportunities.

Oversee the execution of Performance Max, Shopping, Search, Display, Video, and Paid Social campaigns to drive growth.

Lead cross-departmental collaboration to align media strategies with broader business objectives.

Requirements :

Minimum of 8 years of experience in paid media management, with a strong focus on paid search.

Expertise in platforms such as Google Ads, Meta (Facebook / Instagram), YouTube, and Performance Max.

Proficient in using Google Analytics and other tools to track and optimize campaign performance.

Proven ability to scale campaigns and drive revenue growth through strategic optimizations.

Experience in creating strategies for both lead generation and e-commerce initiatives.

Skilled in audience targeting, remarketing funnels, and full-funnel digital strategies.

Strong leadership and communication skills, with a track record of successful cross-functional collaboration.