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B2B & Industrial Content Marketing Manager

B2B & Industrial Content Marketing Manager

IndustrialNashville, TN, US
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INDUSTRIAL STRENGTH MARKETING B2B Content Marketing Manager About INDUSTRIAL INDUSTRIAL is a two-time Best Places to Work, four-time Inc. 5000 fastest-growing company, and an award-winning B2B marketing agency dedicated to transforming how industrial and manufacturing brands connect with their audiences.

We deliver integrated, high-impact marketing solutions that drive measurable results through our two core business units—Industrial Strength Marketing (full-service agency) and Industrial Studios (branded video, experiential, and manufacturing-focused production).

We are seeking a Content Marketing Manager who is both a seasoned leader and a skilled writer, capable of building, managing, and expanding a team of full-time and contract content creators.

If you thrive on blending creativity with data-driven insights to shape the future of industrial marketing—and have proven B2B content marketing experience, preferably with industrial brands or B2B organizations (either in-house or at an agency)—we’d love to meet you.

Key Responsibilities 1.

Content Strategy & Planning Collaborate with Leadership :

  • Partner with the VP of Strategy, Account Directors, and other stakeholders to define robust content strategies tailored to B2B manufacturing and technical audiences.

Editorial Planning :

  • Develop and manage comprehensive content calendars for websites, blogs, email campaigns, videos, podcasts, webinars, and social media.

    • Research & Discovery :

  • Conduct industry research, content audits, competitor analysis, and SME (subject matter expert) interviews to ensure deep understanding of client markets.

    • Performance Metrics :

  • Set clear KPIs (e.g., traffic, engagement, conversions) and leverage analytics tools to measure success and guide data-driven improvements. 2.

    • Team Leadership & Expansion Build & Manage Talent :

  • Recruit, mentor, and retain a growing team of content professionals (in-house and freelance) to meet evolving client needs.

    • Quality Oversight :

  • Provide briefs, outlines, and direction for all deliverables (e.g., blog posts, white papers, brochures, social posts).
  • Review drafts to ensure brand consistency, technical accuracy, and flawless execution.

    • Process Optimization :

  • Refine templates, workflows, and collaboration tools.
  • Stay abreast of emerging content marketing technologies (including AI-driven solutions) to enhance efficiency and quality.

    • Resource Management :

  • Forecast team capacity, manage budgets for freelance contractors, and propose strategic hires as needed to support business growth. 3.

    • Content Creation & Execution Hands-On Writing :

  • Develop your own content for select clients—ranging from blog articles and campaign landing pages to longer-form pieces like white papers and eBooks.

    • Technical Storytelling :

  • Translate complex, technical subjects into compelling narratives that engage B2B buyers, engineers, and industrial decision-makers.

    • Creative Collaboration :

  • Work closely with the Creative Team and Industrial Studios to craft cohesive storylines, incorporate editorial graphics, and produce high-impact multimedia content (videos, live experiences, etc.). 4.

    • Distribution & Optimization Channel Coordination :

  • Collaborate with Integrated Marketing and Media teams to distribute and promote content across multiple channels.

    • SEO Best Practices :

  • Implement on-page SEO and keyword strategies to maximize visibility and lead generation.

    • Performance Analysis :

  • Track content performance using analytics platforms.
  • Identify trends, report on key insights, and recommend adjustments to improve ROI. 5.

    • Innovation & Thought Leadership Emerging Trends :

  • Experiment with new formats and platforms, championing continuous improvement and innovation in content marketing.

    • Strategic Influence :

  • Support the VP of Strategy with persona development, brand positioning, and broader marketing strategy endeavors.

    • Industry Expertise :

  • Serve as a subject matter expert on industrial / manufacturing marketing, sharing insights and best practices internally and with clients.
  • Qualifications 5+ years of content marketing experience, preferably in B2B, industrial, or manufacturing-focused sectors.
  • Demonstrated success in multi-channel content strategy, from ideation to post-campaign analysis.
  • Exceptional writing and editorial skills, including interviewing technical SMEs and crafting clear, engaging copy.
  • Proven track record of building and managing creative teams and freelance talent, with strong leadership and mentorship capabilities.
  • Proficiency in SEO principles, analytics tools, and marketing automation platforms.
  • Strong organizational and project management skills, with the ability to prioritize competing deadlines.
  • Familiarity with AI-driven content tools and openness to integrating new technologies into the content development process.
  • Experience working in-house or at an agency serving industrial brands or B2B organizations is highly desired.
  • Why Join INDUSTRIAL?

    • Make a Meaningful Impact :

  • We exist to help industrial and manufacturing businesses grow, and you’ll be instrumental in crafting the stories that fuel their success.

    • Team-Centric Culture :

  • We’re dedicated to fostering a positive work environment where everyone feels supported, challenged, and empowered to do their best work.

    • Opportunities for Growth :

  • Continuous learning is critical.
  • You’ll have access to ongoing professional development, leading-edge marketing tech, and mentoring from top industry leaders.

    • Work with Purpose :

  • As marketers and makers, we combine creativity with hard-earned insights to help real-world industrial businesses thrive—helping them be better marketers and sellers of their products and services.

    • Award-Winning Workplace :

  • Beyond being recognized as a two-time Best Places to Work and four-time Inc. 5000 fastest-growing company, we believe in having fun, celebrating wins, and supporting each other along the way.
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