Serotonin is hiring : Public Relations Associate (Asset Management) in New York

Who is Serotonin

Serotonin is the leading go-to-market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, digital assets, venture capital, blockchain technology, and AI since its launch in 2020. From public relations and growth marketing to on-chain analytics and content, Serotonin delivers end-to-end go-to-market support to accelerate global innovation.

About the role

Serotonin is hiring a Public Relations Associate to support our asset management vertical, working across some of the most respected firms and portfolio companies in institutional crypto. This is a fast-paced, writing-heavy role focused on media strategy, thought leadership, and storytelling around the future of finance. You'll work closely with a Public Relations Director (your manager) and collaborate with content, social, and community leads to craft narratives and land top-tier coverage. The ideal candidate has a background in fintech, asset management, crypto, or financial communications and wants to deepen their exposure to the sharpest minds shaping the next generation of financial infrastructure. Candidates must have strong writing and communication skills.

Responsibilities

• Support the development and execution of PR strategies for asset managers, VC firms, and their portfolio companies
• Research and build tailored media lists across crypto, finance, tech, and mainstream business outlets
• Draft and edit press releases, media pitches, and briefing materials
• Help identify and secure thought leadership opportunities, including podcasts, speaking engagements, and contributed content
• Coordinate interviews and manage media requests in partnership with founders and internal stakeholders
• Build and maintain relationships with reporters, editors, podcasters, and influencers
• Monitor, analyze, and communicate PR results; create wrap-up reports in partnership with the PR Director
• Stay ahead of financial, crypto, and macroeconomic news cycles to surface timely opportunities
• Contribute to client meetings, brainstorms, and team syncs with insight and attention to detail

Requirements

Benefits

$50,000 - $75,000 a year

The salary range for this role is dependent on a variety of factors, including level of experience, skills, and qualifications. Final compensation will be determined through the interview process and may vary based on these considerations.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.