Director of Digital Marketing

WTTW / Chicago PBS and WFMT / Chicago Classical seek an experienced Director of Digital Marketing to drive strategic marketing objectives including audience and member lead generation, cultivation, acquisition, and retention. This role will be responsible for leading digital marketing efforts including email, paid search, display, programmatic, paid social, and SEO.

KEY RESPONSIBILITIES :

• Create and execute digital marketing and fundraising initiatives and campaigns - across email, paid search, display, programmatic, OTT / CTV, paid social, and SEO - to increase audience and membership, with a particular focus on increasing streaming viewership and monthly donors.
• Manage lead generation and conversion goals to drive revenue growth while maximizing ROI.
• Manage budget and agency partners to optimize performance.
• Collaborate with marketing staff and internal creative services to lead content and design development for digital touchpoints including email, e-newsletters.
• Optimize Google AdWords grant; propose strategic digital advertising budget, create display and / or retargeting ads, and paid social that will deliver healthy pipeline of prospects, and move donors through lifecycle optimizing engagement, retention, and revenue.
• Own KPIs for digital / email marketing, leverage Google Analytics and other reporting tools to track and optimize digital performance against goals, provide regular analytics reports, identify trends, and innovate to increase engagement and results.
• Coordinate with direct response membership staff on omni-channel fundraising campaigns, ensuring the creation and delivery of strategic support messaging is consistent across platform; align marketing and digital fundraising sustainer programs to create one unified strategy.
• Work with digital, database operations and gift processing departments to assess and implement improvements to existing backend processes, procedures, and vendors (including credit card and EFT processing) for digital engagement and giving.
• Keep pulse on digital landscape - current and emerging - recommending new ideas, growth opportunities and strategies.
• Perform other duties as assigned.

SKILLS :

EXPERIENCE :

EDUCATION : B.A. or B.S. degree in marketing, fundraising or related field.

ESTIMATED SALARY RANGE : starting at $115,000 - $135,000 / annual

WTTW and WFMT are committed to providing comprehensive and affordable benefits . These benefits are available to eligible employees.

Window to the World Communications, Inc., the parent organization of WTTW and WFMT, is an Equal Opportunity Employer.