Digital Marketing Specialist

Job Description

We are searching for full time-in-person SEM / SEO Specialist to join our growing agency. The right candidate will be responsible for the development of the Strategy for SEM and SEO campaigns. Developing and testing new keywords and the overall deployment of the search engine components of the campaign for various industries.

Benefits

Paid Holidays & PTO

Paid Vacation

Health, Dental, and Vision Insurance

401K With Company Match

Duties and Responsibilities

Work with key stakeholders and account personnel to develop SEM / SEO strategies

Manage SEM campaigns with spending to pace with target budgets

Manage SEM campaign budgets to ensure SEM components (e.g. keywords) are acquired at most cost-efficient level

Research and establish keywords and develop ad copy

Plan, design, and build highly scaled paid search campaigns across multiple platforms

Conduct keyword research and additions to new and existing campaigns

Conduct ad copy adjustment and testing according to best practices

Proactively expand and improve ad campaigns based on client business needs

Ability to analyze campaign data to identify optimization opportunities and improve performance

Research and implement SEO recommendations

Work with account executives to ensure SEO best practices are properly implemented on newly developed code

Work with marketing team to drive SEO in content creation and content programming

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Provide ongoing analysis of paid search campaigns, visibility, and traffic metrics

Provide regular and ad-hoc reporting and analysis on campaign status to management

Support sales team on client calls with technical campaign information and strategy

Education, Skills, and Experience

2-3 years professional work experience in the field of SEO and SEM

Up to date with the latest trends and best practices in SEO and SEM

Google Ads and Google Analytics Certified

Experience with Microsoft Advertising Platform and social media paid advertising campaigns is an asset

Ability to work collaboratively and communicate effectively to all stakeholders and clients necessary

Strong analytical ability to determine success of optimization efforts

Ability to manage multiple short- and long-term projects without close supervision