Marketing & Social Media Manager

Company Description

Cleverpup is a new design-forward brand reinventing everyday essentials for modern dog owners.

Founded by the creators of the global baby brand Skip Hop, we bring decades of proven success in building beloved consumer brands. Our mission is to create beautifully designed, highly functional products that make life with dogs easier, smarter, and more joyful. Since launching at the end of 2024, we've gained strong early traction through our DTC site, major online retail channels, and a growing base of independent retailers. As we expand our reach, we're looking for a talented, entrepreneurial marketing leader to help build this next chapter.

The Opportunity

We're hiring a Marketing & Social Media Manager to lead Cleverpup's brand storytelling, community

growth, and omnichannel marketing efforts. This is a high-impact, hands-on role that blends social

media, partnerships, email, content, traditional marketing, and grassroots brand building. You'll help

define how Cleverpup shows up across digital and real-world touchpoints, from Instagram to in-store

demos to nonprofit activations.

What You'll Do

• Own day-to-day content and community management across Instagram, TikTok, and other platforms
• Plan and manage a cohesive content calendar spanning product launches, storytelling, education, and community moments
• Create and edit native short-form video content — both behind and in front of the camera
• Engage with our audience via DMs, comments, tags, and reposts
• Develop and maintain influencer and ambassador relationships — both paid and unpaid — and brief creators for campaigns
• Launch and manage ambassador and affiliate programs to grow community reach
• Build and maintain a growing UGC library to power both organic and paid campaigns
• Lead grassroots marketing strategy including pop-ups, nonprofit activations, retail events, gifting, and in-person community moments
• Manage email marketing content and cadence in collaboration with founders and growth team
• Develop co-marketing and sponsorship opportunities with brand and nonprofit partners
• Support creative development for paid social and onsite campaigns (Shopify, Amazon)
• Coordinate messaging across lifecycle channels including email and SMS
• Track KPIs including engagement, follower growth, conversion, and event performance

Who You Are

Why Join Us

Compensation & Details