Tax Marketing Leader, Associate Director

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Associate Director, Tax Marketing

Are you an experienced marketing professional with extensive, demonstrated capabilities in planning, producing and executing strategic, client-focused brand and marketing programs? Are you looking to take your skills to the next level? EY’s Americas Tax Brand, Marketing and Communications (BMC) team has an opening for an experienced multichannel marketer with a strong demand generation background. Responsibilities will encompass a wide range of marketing programs to promote the practice’s brand and reputation to external audiences, including current and future clients, future employees, regulators, the media and the communities within which we operate.

The opportunity

You will have the opportunity to develop and set the direction for Americas Tax brand and marketing campaigns, aligned to the Tax practice’s strategic goals and revenue plan. Working closely with content partners, you’ll develop insights that challenge thinking with greater focus on business implications, driving lead-gen activity and maximizing impact. You’ll work agilely with enabling teams to codevelop and coordinate go-to-market programs aligned around key audience issues and themes and leverage clear, data-based metrics to optimize audience reach.

Your Key Responsibilities

You’ll lead assigned Americas Tax brand and marketing programs, which are aligned to the practice’s strategic goals and revenue plan. You will develop comprehensive marketing strategies and multichannel campaigns to drive demand and measurable impact. And you’ll build relationships with the Tax practice leadership team, business development executives, and your BMC colleagues to meet business objectives.

Skills And Attributes For Success

• Adept at creating strategic, targeted and effective go-to-market initiatives for Tax services and solutions
• Proven track record of accomplishments in brand and marketing across channels, including campaign design and management, content marketing, organic and paid social / advertising, and events
• Demonstrated success in building internal and external relationships at a senior level
• Ability to manage relationships with external agencies, effectively articulating business needs and KPIs
• Demonstrated knowledge of digital marketing / marketing automation platforms to target buyers, benchmark campaigns and track ROI
• Ability to collaborate with other leaders to establish and administer annual budgets and manage expenditures in order to operate within approved budget guidelines
• Ability to work autonomously when necessary in a virtual work environment, while maintaining connectivity with your team and other members of the practice

To qualify for the role, you must have

Ideally, you’ll also have

Adept at knowledge sharing and a strong understanding of sales funnel content strategy including thought leadership

Capability to work on public relations initiatives such as local office awareness, community involvement, alumni relationships and sponsorships

Ability to project manage complex programs and drive associated and relationship building efforts

What We Offer You

At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.

EY is an equal opportunity employer

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity / expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.

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