Marketing Coordinator - Government Markets

Marketing Coordinator

The Marketing Coordinator is responsible for the planning, management, and execution of our marketing and communications activities both for our internal and external audiences. This person will work within IBTS' Business Analytics and Marketing (BAM) team.

The Marketing Coordinator will have direct responsibility for all marketing efforts including Brand strategy, messaging, communications, media, public facing promotions, conference and trade show coordination, collateral material design and production, association collaboration, and internal corporate communications.

This energetic, strategic and detail-oriented person will support our Business-to-Government (B2G) market and initiatives. This role is ideal for someone who thrives in a fast-paced environment, understands the nuances of government procurement and public sector engagement, and is passionate about crafting targeted marketing campaigns that resonate with federal, state, and local agencies.

Responsibilities

Campaign Development, Execution and Reporting

• Develop marketing programs and projects that drive brand awareness, interest, and recognition of IBTS as a thought leader among clients, prospects, and partners. While setting goals, objectives, key performance indicators, budgets, strategies, approaches, and timelines for these efforts. Track and report on all related metrics and analysis of outcomes.
• Assist in the creation and execution of marketing campaigns tailored to federal, state, and local government audiences. As well as the private sector who support government agencies.

Content Creation & Management

Event & Trade Show Coordination

CRM & Lead Management

Cross-Functional Collaboration

Personal Qualities

IBTS places a high value on certain personal traits that work toward creating a positive, professional, and supportive work environment, which is essential for working together and achieving success. We believe "how" you achieve your results is as important as what you achieve. The following highlights the personal traits key for success within the organization.

Qualifications

Education :

Experience :

Key Skills / Competencies for this position

Physical Demands

Company Overview

Bring your passion, expertise, and experience to IBTS, where we appreciate and are committed to our employees. We offer outstanding benefits, growth opportunities, and work hard to maintain a culture that values our employees.

The Institute for Building Technology and Safety (IBTS) is a 501(c) (3) non-profit organization established to provide unbiased professional building code compliance services, while enhancing the communities in which we work. At IBTS, our mission is to deliver quality services to meet the challenges of governance at all levels while enhancing public safety, economic development, and the general welfare of the community. Our services include Building and Community Development, Energy and Sustainability Services, Disaster Planning and Recovery, Quality Assurance, as well as Compliance and Risk Monitoring.

IBTS is headquartered in Ashburn, VA, with additional offices in Louisiana, Missouri, New York, Puerto Rico, and Washington, DC.

We are committed to building a community of experts with diverse backgrounds, disciplines, and perspectives who are passionate about our mission. IBTS is proud to be an Equal Opportunity and Affirmative Action Employer that maintains a diverse and inclusive workforce. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, national origin, age, disability or sexual orientation. This opportunity is open to Section S3 Residents. Veterans and individuals with disabilities are encouraged to apply.

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