Performance Marketing

Job Description

Job Description

About Fay

Fay is a 3-sided AI platform redefining preventative care with a b2b2c business in a box. We're one of the fastest growing companies in tech and the fastest growing company in wellness history. We combine clinical expertise with smart systems. The result? More affordable, effective care for the people who need it most.

Behind the platform is a Marvel team of builders deeply connected to the problem we're solving. We pride ourselves on attracting superstar talent — the kind that's driven the best growth-to-burn metrics since early Airbnb, Stripe, and WhatsApp. Those aren't our words, though. That's straight from our investors at General Catalyst, Forerunner, 1984, and Goldman Sachs.

If you're excited to build at the intersection of AI, healthcare, and real-world impact — we'd love to meet you.

About this Role

As a performance marketer, you will play a critical role in developing and managing Fay's user acquisition program. You'll be responsible for driving the strategy, execution, and management of our core paid acquisition channels, as well as spearheading new promising acquisition channels.

What you'll be doing

• You'll be responsible for owning our core paid acquisition channels — driving the strategy, execution, and analysis.
• You'll create platform-specific marketing strategies, ensuring that we're acquiring our target clients and staying one step ahead of the market.
• You'll devise processes to create and develop a high-volume of creative assets by working with internal and external stakeholders.
• You'll be responsible for owning the data / analytics that support our paid efforts, including our attribution program and tracking tools.
• You'll collaborate with our marketing, product, and engineering teams to design experiences to engage and convert clients.

Qualifications

See our careers page here to learn more about working on our team.

Fay is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.