Pittston Co-Packers is hiring : Marketing Manager in Norwalk

Overview

Join to apply for the Marketing Manager role at Pittston Co-Packers . Eastroc Beverage North America (a division of Pittston Co-Packers) oversees Eastroc Energy beverages. Eastroc Energy is the third largest energy drink in the world. The ideal candidate has experience in consumer-packaged goods (CPG) and a deep understanding of today’s beverage industry. This role will drive brand growth through integrated marketing campaigns, product launches, digital engagement, and retail marketing.

Location : Norwalk, CT | Salary : $180,000.00-$200,000.00

Responsibilities

• Develop and implement data-driven marketing strategies to drive brand awareness, customer acquisition, and loyalty.
• Define and evolve brand positioning, voice, and messaging to align with company mission and target audience.
• Plan and execute 360° marketing campaigns, including digital, social media, influencer, in-store, and experiential marketing.
• Collaborate with Eastroc Energy parent company marketing team to produce compelling content and visual assets.
• Partner with senior management, R&D, sales and operations to support product innovation and go-to-market plans.
• Develop tailored strategies for DTC, eCommerce and retail channels.
• Lead digital growth initiatives including SEO, paid media (Google, Meta, TikTok), and CRM / email marketing.
• Manage content calendars, community engagement, and influencer programs across social platforms.
• Conduct market research and analyze consumer trends to inform marketing decisions.
• Track and report on KPIs and campaign performance, adjusting strategies for optimal ROI.
• Identify and manage partnerships, sponsorships, and sampling events that align with brand values.
• Represent the brand at trade shows, pop-ups, and community activations.

What We Offer

Requirements

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