Employer Brand Manager
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As an Employer Brand Manager, you will be trusted with developing and implementing integrated marketing strategies that communicate the companys Employer Value Proposition (EVP) to create a compelling reason for the best eyecare talent across the globe to join Alcon. This role will utilize digital and social platforms and marketing strategies to amplify Alcons employer brand, drive talent engagement, and support hiring goals through compelling content, targeted campaigns, and data-driven insights. In this role, you will combine your creative thinking, strategic vision, and ability to deliver a compelling brand story to engage talent across the globe. In this role, a typical day will include :
Collaborate with key stakeholders to define, refine, and activate the companys EVP across all candidate touchpoints
In close partnership with Communications, lead the development and execution of the global social media strategy (LinkedIn, Instagram, X, etc.) to build employer brand awareness and candidate engagement
Develop and execute targeted marketing campaigns for specific hiring initiatives, using paid and organic strategies. Developing and delivering against KPIs that amplify Alcons presence across digital and social platforms
Leveraging a strong partnership with our communications team, write, edit, and curate content for blogs, videos, employee spotlights, job ads, and career site pages
Track and report on key performance metrics (engagement, reach, conversions, cost-per-click, etc.)
Manage relationships with recruitment marketing vendors, creative agencies, and platform partners
What Youll Bring to Alcon :
Preferred Skills :
How You Can Thrive at Alcon :
Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.
Brand Manager • Fort Worth, TX, US