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Retailer Marketing Associate

Retailer Marketing Associate

Unilever BrazilHoboken, NJ, United States
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Background :

We believe that Unilever is unlike any other organization. With 2.5 billion consumers using Unilever products every day, there are very few opportunities to influence a business of this scale. Our goal is to deliver best-in-class performance with market-making, unmissably superior brands to Brighten everyday life for all.

Our Beauty & Wellbeing Business Group is reinventing how we connect with consumers, creating demand for our products through digital-first, culturally-led activations that drive desire. In the US, this vision is brought to life in our local Business Unit through some of the world’s most loved and trusted beauty brands : Dove, TRESemme, Nexxus, SheaMoisture, and Vaseline.

There has never been a more exciting time in marketing and media than now. To accelerate our journey at exponential pace, we are looking for the best digital talent to join the Media & Retail Marketing Team – a center of excellence that has a passion for all things digital and are not afraid to break convention.

The Retailer Marketing Associate (Grocery, Value, and Drug Channels) role sits at the nexus of shopper marketing, retail media, and performance measurement to ensure that we become the most accountable, performance-driven retail marketing organization in the industry – driving brand equity and measurable business growth.

What you’ll do :

Build Retailer Marketing plans through a deep understanding of our customers’ ecosystems, Unilever business needs, and historical media performance

  • Deliver annual Shopper Marketing and Retail Media plans, with thorough agency briefs, customer presentations, agency guidance, creative reviews, and program evaluation
  • Collaborate and challenge our internal Customer Brand (Sales) Teams through innovative Shopper Marketing plans
  • Analyze, measure, and optimize shopper marketing and retail media plans by understanding business results, shopper dynamics, and industry insights
  • Identify retail-specific business building opportunities that drive efficient and effective programming

Serve as the Beauty & Wellbeing Lead across multiple retailers

  • Work with other Shopper Marketing experts to aggregate plans and performance across the Grocery, Value, Drug, and Club customer channels
  • Ensure that other Shopper Marketing experts are aware of brand communication platforms
  • Manage Shopper Marketing and Retail Media budgets, with accountability for accuracy and swift updates
  • Who You Are

    You’re a beauty maven : You have a passion for all things beauty and have experience working in a fast-paced environment.

    You’re a pioneer and dot connector : Your natural ability to translate business challenges allows you to be a trusted voice across various stakeholders. You are not afraid to learn and apply learnings in real-time based on new knowledge received and can manage a diverse set of internal and external stakeholders.

    You’re a storyteller : You enjoy taking complex & buzzword-filled concepts and distilling it down to ensure all stakeholders are clear and aligned. You’re creative in building compelling strategies that inspire our retailer to support our campaigns.

    You’re a changemaker : You have relentless entrepreneurial drive, with a strong bias for action and ability to cut through any churn and lack of clarity. You focus on creating innovative solutions that will change our shopper’s behavior

    What You’ll need to succeed :

  • Bachelor’s degree in Marketing, Communications, Media, or related field preferred
  • 3-5 years of experience in Shopper Marketing and / or Retail Media, including managing holistic program development for suppliers focused on retailer ecosystems
  • Experience in translating Sales Strategies into winning Shopper Marketing and Retail Media programs
  • Strong grasp of data-driven and performance marketing, with a mindset led by agility and transformation
  • Advanced knowledge of the current retailer media marketplace and firm understanding around major media platforms like Meta, TikTok, Pinterest, etc.
  • Experience in developing strategy based on media performance and KPI tracking & delivery
  • Excellent communication, collaboration, and presentation skills that can influence mid-to-senior level stakeholders
  • Ability to operate both strategically and tactically in a fast-paced environment
  • Highly organized; able to multi-task and communicate with numerous touch points
  • Passion for Beauty marketing paired with a positive, resilient attitude
  • Ability to travel regularly to Cincinnati.
  • Pay : The pay range for this position is $86,080 to $129,120. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

    Bonus : This position is bonus eligible.

    Long-Term Incentive (LTI) : This position is LTI eligible.

    Benefits : Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits.

    At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive / succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

    Unilever is an Equal Opportunity Employer / Protected Veterans / Persons with Disabilities.

    For more information on your federal rights, please see Know Your Rights : Workplace Discrimination is Illegal

    Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check, and DMV check.

    If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note : This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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