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University of St. Augustine for Health Sciences is hiring : SEO Specialist (Hybri

University of St. Augustine for Health Sciences is hiring : SEO Specialist (Hybri

MediabistroSan Marcos, CA, United States
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Overview

Join to apply for the SEO Specialist (Hybrid) role at University of St. Augustine for Health Sciences .

The mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education.

Responsibilities

  • Search & Content Optimization - Perform keyword & competitive research; create briefs for writers / designers as needed; optimize on-page elements (metadata, headers, schema, internal links, images / alt); work with agency and brand partners to align content with search intent and brand voice; execute content updates on the site as needed.
  • Technical SEO & Site Health - Run monthly technical audits (crawl errors, Core Web Vitals, mobile usability, structured data, XML sitemaps); partner with Web team to implement fixes, monitor re-indexing, and submit new content for indexing while safeguarding brand standards and regulatory compliance.
  • Conversion-Rate Optimization - Work with agency partner and web team to ideate, run, and analyze A / B or multivariate tests (forms, CTAs, layouts, etc.) across core lead generation pages; translate findings into UX recommendations that lift inquiries, applications, or email captures.
  • Analytics & Reporting - Work with agency partner to ensure end-to-end tracking is in place, from click through lead, across Google Tag Manager, Marketo, and Salesforce; track KPIs in GA4, GSC, SEMrush, and PowerBI; connect keyword and traffic performance to web engagement and conversion actions; deliver monthly “what / so what / now what” insight decks with recommendations.
  • Continuous Improvement, Governance, and Collaboration - Maintain SEO Standard Operating Processes (SOPs), audit checklists, and a prioritized backlog of optimization opportunities; monitor algorithm updates, emerging AI search behaviors, and industry best practices; refresh playbooks accordingly; coordinate with agencies and internal teams to scope tasks, secure assets, and ensure timely execution of SEO & CRO recommendations.
  • Other Duties - May perform other duties and responsibilities that management may deem necessary from time to time.

Work Location

This is a campus-based position located at a University of St. Augustine for Health Sciences campus. This position follows a hybrid work schedule requiring a minimum of three (3) days on campus.

Position in Organization

Reports to : Sr. Manager, Digital Content and Experience

Positions Supervised : None

Education and / or Experience

  • Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
  • Basic JavaScript familiarity for event tracking and schema implementation.
  • Relevant certifications (e.g., Google Analytics IQ, HubSpot, SEMrush Academy).
  • Proven experience in SEO or digital marketing roles.
  • Strong analytical and research skills with the ability to interpret performance metrics and draw insights.
  • Excellent communication and presentation skills.
  • Proficiency in SEO tools such as Google Analytics (GA4), Google Search Console (GSC), SEMrush, Ahrefs, etc.
  • Solid understanding of search engine algorithms and ranking factors.
  • Working knowledge of HTML / CSS and CMS platforms like WordPress (publishing level).
  • Familiarity with content marketing and UX principles is a plus.
  • Proactive, detail-oriented, and results-driven mindset with a strong sense of ownership.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.

    • Licensure and / or Certification

  • SEO certifications (e.g., Google Analytics IQ, HubSpot, SEMrush Academy) are a plus.

    • Business Competencies

  • Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
  • Being Resilient - Rebounding from setbacks and adversity when facing difficult situations.
  • Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity.
  • Drives Results - Consistently achieving results, even under tough circumstances.
  • Innovation - Creating new and better ways for the organization to be successful.
  • Customer Focus - Building strong customer relationships and delivering customer-centric solutions.

    • Work Environment

    Work is performed primarily in a standard office environment but may involve exposure to moderate noise levels. Work involves operation of personal computer equipment for six to eight hours daily and includes physical demands associated with a traditional office setting, e.g., walking, standing, communicating, and other physical functions as necessary.

    Hiring Range : Texas & Florida : $55,600 - $72,345

    California : $68,640 - $72,345

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    St University Health • San Marcos, CA, United States