Vice President of Growth Marketing

Job Description

Job Description

The Opportunity

Pillar4 Media is seeking a VP to join its fast-growing team.

Pillar4's mission is To help people live healthier lives with access to trusted resources, in depth product reviews & supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness : sleep, fitness, nutrition, and mental health.

What You'll Be Doing

Key Responsibilities

• Own the go-to-market and revenue strategy for new commercial initiatives by defining targets, building business cases, and delivering measurable increases in revenue.
• Evaluate, launch, and scale new market opportunities by developing full business plans and P&Ls, executing expansion strategies that deliver sustainable growth.
• Define and execute commercial strategy, analyzing current priorities and developing new monetization models.
• Drive go-to-market execution for new products and services, from concept through launch, ensuring projects are delivered on time, within budget, and with clear performance metrics.
• Build and optimize sales strategies that expand revenue streams, including performance-based, affiliate, direct-to-consumer, and other innovative monetization models.
• Lead commercial strategy by analyzing existing market prioritizations and developing new monetization opportunities that drive incremental revenue and long-term scalability.
• Develop high-impact customer acquisition and retention programs that improve conversion rates, extend customer lifetime value, and support business growth.
• Lead cross-functional growth initiatives, aligning marketing, product, content, and operations teams to deliver cohesive strategies and accelerate business outcomes.
• Optimize and expand strategic partnership relationships to unlock new growth opportunities, increase efficiency, and scale revenue-generating operations.

What You Bring

What We Look For

Act with focus

Why You Should Join Us

The Package

Base salary and performance-based bonus commensurate with experience. At Pillar4, you'll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.

Who We Are

Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness : sleep, fitness, nutrition and mental health.

We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following :

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.

All offers are subject to a background check.