Marketing Analyst -Segment Marketing Job at T. Rowe Price in Owings Mills

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.

We believe doing the right thing for our clients and our associates is good business . With a career at the firm, y ou can expect opportunities to create real impact at work and in your community. Y ou’ll enjoy resources to support your career path, a s well as compensation , benefits , and flexibility to enrich your life. Here, you’ll find a collaborative culture that respect s and valu e s differences and colleagues who share a spirit of generosity .

Join us for the opportunity to g row and make a difference in ways that matter to you .

About this Position

We are seeking an Analyst, Individual Investor (II) Segment Marketing who will provide strong quantitative and critical thinking skills to help deliver a high-impact strategy for II client segments.

Analysts don't just analyze marketing outcomes; they are active in the creation and delivery of marketing campaigns. This end-to-end view is essential in building evidence and intuition on the overall effectiveness of our marketing efforts.

Role Summary

Marketing analysts play a key role in the overall growth value chain in the Individual Investors distribution team. This role is accountable for delivering value through unearthing client insights, driving testing in marketing and experiences, and assessing campaign and segment level performance.

If you are curious about human behavior, thrive in hypothesis driven environments, and enjoy combining creativity with evidence-based thinking, this is a role for you!

Responsibilities

Test Design, execution, and post testing analysis : Working primarily in our marketing technology platforms, build and tests single and multi-campaigns to drive greater client engagement and mutual benefit. Execute components of multichannel marketing plans aligned to specific populations of prospects and clients.

Channel Performance Analysis : Continuously monitor and analyze the performance of various distribution channels. Identify trends, assess the effectiveness of strategies, and provide recommendations for optimization.

Analytical Reporting : Prepare detailed analytical reports and presentations, translating complex data into clear, actionable insights for stakeholders. Measure success and impact of channel and segment marketing plans by monitoring key performance indicators to inform future development of programs. May provide recommendations on additional key performance indicators, benchmarks, and tactical marketing plan adjustments.

Modeling and Forecasting : Develop, adapt, and refine forecasting models to support strategic planning and goal setting. Utilize advanced data modeling techniques to provide actionable insights and guide decision-making processes.

Supports internal and external elements necessary to the successful execution of segment marketing plans, including working with necessary internal marketing and distribution partners, ensuring all legal and compliance obligations are satisfied, and sharing all necessary content with external partners for review and approval.

Qualifications

Required :

Bachelor's degree or the equivalent combination of education and relevant experience AND

2+ years of total relevant work experience

Preferred :

Demonstrate creativity, curiosity, and passion for data analysis, with proficiency in Excel, Power BI, Tableau, or SQL; Python experience is a plus.

Possess strong quantitative analytical skills, effective problem-solving abilities, and the capability to work independently and collaboratively.

Exhibit excellent communication skills and a proven ability to cultivate and nurture relationships; results-oriented with accountability and ownership.

Bachelor’s degree in Business, Finance, Economics, or Math, with eagerness to learn, especially in marketing.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

Base Salary Ranges

Please review the job posting for the location of this specific opportunity.

$68,000.00 - $116,000.00 for the location of : Maryland, Colorado, Washington and remote workers

$74,500.00 - $127,000.00 for the location of : Washington, D.C.

$85,000.00 - $145,000.00 for the location of : New York, California

Placement within the range provided above is based on the individual’s relevant experience and skills for the role . Base salary is only one component of our total compensation package . Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

Commitment to Diversity, Equity, and Inclusion

At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.

Benefits

We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources , benefits , and work-life balance so you can thrive in ways that matter to you .

Featured employee benefits to enrich your life :

Competitive compensation

Annual bonus eligibility

A generous retirement plan

Hybrid work schedule

Health and wellness benefits, including online therapy

Paid time off for vacation, illness, medical appointments, and volunteering days

Family care resources, including fertility and adoption benefits

Learn more about our benefits. (https : / / www.troweprice.com / corporate / us / en / careers / benefits.html)

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.