Direct Response TV Media Buyer

A company is looking for a Direct Response TV Media Buyer to manage national linear cable TV media buying.

Key Responsibilities

Manage end-to-end media buying for national linear cable TV campaigns

Negotiate and secure efficient direct response inventory across cable networks

Optimize campaigns for cost-per-lead and return on ad spend

Required Qualifications

2-5+ years of experience in direct response linear TV buying

Strong understanding of direct response metrics such as CPL and frequency

Proven negotiation skills for low CPMs and identifying undervalued inventory

Familiarity with media planning tools and tracking workflows

Analytical mindset with the ability to adjust strategies based on performance patterns