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Sr. Marketing Manager

Sr. Marketing Manager

Amcor plcOshkosh, WI, United States
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Accelerate the possible by joining a winning Amcor team that's transforming the packaging industry and improving lives around the world.

At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. More than 10,000 consumers worldwide encounter our products every second and rely on us for safe access to food, medicine and other goods. We value their trust by making safety our guiding principle. It's our core value and integral to how we do business.

Beyond this core principle, our shared values and behaviors unite us as we work together to elevate customers, shape lives and protect the future. We champion our customers and help them succeed. We play to win - adapting quickly in an everchanging world - and make smart choices to safeguard our business, our communities and the people we serve for generations to come. And we invest in our world-class team, empowering our colleagues to unpack their potential, because we believe when our people grow, so does our business.

To learn more about playing for Team Amcor, visit www.amcor.com I LinkedIn I Glassdoor I Facebook I YouTube

Job Description

The Senior Marketing Manager develops and executes the strategy for the market space they lead to drive profitable growth for the organization. This role will develop a full understanding of the market needs in the packaging segments and develop the winning value propositions. The Senior Marketing Manager will responsible for understanding current and future trends for innovation to ensure ongoing marketplace advantage. The role will be responsible for establishing growth targets based on market dynamics, such as customer penetration, and develop short and long-term plans to deliver on these targets. Responsible for position and promotion of market solutions within industry through trade shows, trade associations and other external promotion. They will lead direct and extended teams to execute on the plans.

WHAT YOU GET TO DO

Develop and execute growth strategy for assigned packaging market

  • Define the opportunity in the market, including customer makeup and opportunity sizing
  • Define promotional activities and pipeline for products based on strategy, including tradeshows and promotional materials
  • Inform organization how to win in the assigned market, including definitions around product and pricing needs and geographic & specific end-market definition
  • Determine financial targets and marketing mix Key Performance Indicators (KPIs) to deliver against targets
  • Lead and execute all aspects of business development strategy for new and emerging technologies or products.

Collaboratively guide product marketing management

  • Inform Product Marketing Management teams on long-term capacity and technology platform needs
  • Lead and collaborate across functions to develop right-to-win spaces
  • Ensure ongoing marketplace advantage across criteria informed by strategic focus, delivering competitive advantage, and customer-defined winning performance characteristics

    • Guide marketing strategies and plans

  • Define leading marketing prospects
  • Leverage and lead internal resources to ensure demand generation driven market projects.
  • Collaboratively lead engagement of customers with the Sales team and project the differentiated value proposition developed for the market
  • Collaboratively develop customer-specific selling collateral with Marketing communications
  • Collaboratively develop customer specific strategies, tactical plans, and capacity needs with Sales, Service, Operations, and Research & Development
  • Collaboratively lead development of bid pricing and contract negotiation pricing and terms with Pricing Development; drive contract negotiation through Amcor Flexibles North America contract processing, to include timely partnership with stakeholders where appropriate

    • Inform market-based innovation pipeline development

  • Develop product innovation trends based on marketplace and competitive analysis
  • Collaboratively partner with Marketing Product Management on R&D innovation pipeline development, and ensure marketing and financial discipline against that pipeline
  • Partners with Sales Leadership and Account Managers to gain AFNA approval for key deal reviews and proposals.
  • Lead R&D resources prioritization with Senior R&D Managers to achieve short and long-term goals.
  • Commercial Leader for Plant Profit teams

    • Capability building and specific deliverables

  • Closely monitor and understand consumer, retail and customer landscape to identify trends in each of these components
  • Understand Global Amcor capabilities and global trends
  • Understand Commercial guidance on desired new and existing business decisions in support of new opportunities.
  • Leads communication of key trends after translating trends into market needs which can be delivered through flexible and rigid, polymer-based packaging
  • Monitor and summarize ongoing strategic moves of main competitors
  • Develop and lead marketing value proposition development
  • Align and lead Amcor brand strategy and communications plan to drive enhanced brand equity and differentiation
  • Drive and lead marketing strategy - marketing research, financial analysis, and new concept development to deliver profitable growth

    • WHAT WE VALUE

  • Business Acumen
  • Drive for Results
  • Strategic Agility
  • Functional / Technical Skills

    • WHAT WE WANT FROM YOU

  • A four- year degree required with an emphasis on marketing, economics, business administration, finance, or chemical engineering preferred. MBA preferred
  • 12+ years of packaging industry experience in marketing
  • Comfort and experience with advanced analytical techniques, market and competitive research
  • Ability to influence others across an organization, including direct and indirect reporting lines
  • Excellent manager and coach of people
  • Ability to synthesize information from multiple sources to deliver concrete recommendations and plans

    • Our Expectations

    We expect our people to be guided by The Amcor Way and demonstrate our Values every day to enable the business to win. We are winning when :

  • Our people are engaged and developing as part of a high-performing Amcor team
  • Our customers grow and prosper from Amcor's quality, service, and innovation
  • Our investors benefit from Amcor's consistent growth and superior returns
  • The environment is better off because of Amcor's leadership and products

    • Equal Opportunity Employer / Minorities / Females / Disabled / Veterans / Sexual Orientation / Gender Identity

    Amcor is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

    If you would like more information about your EEO rights as an applicant under the law, please click on the "Know Your Rights : Workplace Discrimination is Illegal" Poster. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call 224-313-7000 and let us know the nature of your request and your contact information.

    E-Verify

    We verify the identity and employment authorization of individuals hired for employment in the United States.

    Benefits

    When you join Amcor, you will have access to a comprehensive benefits and compensation package that includes :

  • Medical, dental and vision plans
  • Flexible time off, starting at 80 hours paid time per year for full-time salaried employees
  • Company-paid holidays starting at 9 days per year and may be slightly higher by location
  • Wellbeing program & Employee Assistance Program
  • Health Savings Account / Flexible Spending Account
  • Life insurance, AD&D, short-term & long-term disability, and voluntary accident disability benefits are available
  • Paid Parental Leave
  • Retirement Savings Plan with company match
  • Tuition Reimbursement (dependent upon approval)
  • Discretionary annual bonus program (initial eligibility dependent upon hire date)
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    Sr Marketing Manager • Oshkosh, WI, United States