About Leadbright
We are fast a growing MarTech company specializing in B2B lead generation and AI website content automation. Leadbright is the next innovation in website content and marketing technology.
About your role
As a Digital Marketing Specialist at Leadbright, you will work with client accounts to improve B2B lead generation. Additionally help enhance our LOOP Lead Generation SaaS platform feature set. This role is remote, but once things get to normal you will be working out of downtown Toronto, Ontario office. Working closely with the CEO, you will be responsible for all lead generation processes, from strategy, to implementation, to performance. To be successful, you must have experience generating a high volume of leads with minimal budget. This is a great opportunity to join a company experiencing growth and to help further build out their Digital Marketing team.
Responsibilities :
- Expand SEO and SEM efforts and success
- Define the strategy for the ongoing expansion of customer acquisition
- Define new channels of distribution
- Set up new distribution channels
- Build the Digital Marketing team both employees and contractors
- Refine product positioning
- Refine inbound lead generation process
- Improve lead quality
- Improve conversion rates
- Manage Digital Marketing budget
- Build brand awareness
- Manage PR efforts
- Manage social media accounts and strategy
Qualifications :
3+ years digital marketing experience required3+ years SEO / SEM experience required2+ years management experience requiredExperience with Google AdWords / Tag Manager / AnalyticsExperience with Semrush, Moz, Mouseflow and similar toolsB2B experience requiredExperience with a product with a monthly subscription strongly preferredMust be focused on numbersMust have experience generating a high volume of inbound leads with a small budgetNice to haves :
Understanding UX / UI and how it fits into lead generation processMachine Learning / Python knowledgeExperience with HTML5, CSS3Experience with CMSWhat we offer :
Work from home opportunityFlexible scheduleCompetitive benefitsMentoring environmentCareer Enhancement TrainingOpportunity for cross-functional workThank you to all the applicants!
APPLY AT leadbright.com / careers
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