Product Manager

Product Manager

The Product Manager is responsible for managing and developing the products for the specific product line assigned by the department manager. The position is responsible for developing products and sales opportunities by identifying potential products, conducting competitive analysis, generating product requirements, determining specifications, production timetables, pricing, and time-integrated plans for product introduction, and working in collaboration with the Marketing Department to develop marketing strategies.

The Product Manager is responsible to collaborate with all other departments in order to maximize opportunities for their product line.

Essential Functions and Responsibilities :

• Ensure growth of designated product line
• Determine customer needs by researching market information and conducting competitive analysis
• Work in collaboration with Marketing to develop literature, samples, and training tools to support sales growth
• Provide source data for product line communications
• Introduce and market new products and technologies by developing time-integrated plans with Research & Development, Sales, Marketing, Manufacturing, and Supply Chain by utilizing the Stage Gate process
• Maintain and develop presentations and participate in company training events
• Utilize Salesforce to understand company trends and input customer and project interactions
• Collobarate with sales team as needed for product training, sales calls, and customer presentations
• Determine product pricing by utilizing market research data, reviewing production and sales costs, and anticipating volume
• Collaborate with technical departments to ensure products are utilized and specified in correct manner
• Assist with testing products for compatibility and application techniques
• Develop and maintain relationships with vendors and suppliers
• Provide information for senior management by preparing short-term and long-term product sales forecasts, special reports, and analyses as requested
• Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies
• Collaborate with SOPREMA Canada and SOPREMA Group as required to ensure consistent messaging and to ensure best practices are utilized
• Other responsibilities as assigned

Minimum Qualifications :

Working Conditions and / or Physical Demands :

Reports to the Senior Product Manager.