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Senior Manager, Retention Marketing

Senior Manager, Retention Marketing

VirtualVocationsPortsmouth, Virginia, United States
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A company is looking for a Senior Manager, Retention Marketing Analytics.

Key Responsibilities

Lead analysis of campaign and channel effectiveness for retention marketing channels

Monitor customer file health and address issues related to list decay and unsubscribe trends

Provide strategic guidance on budget allocation and enhance customer lifetime value through coordinated messaging

Required Qualifications

Bachelor's degree in a quantitative field; Master's degree is a plus

5+ years of experience in retention marketing analytics or a similar data-focused role

Advanced proficiency in SQL, Python, or R for data analysis

Expertise in data visualization tools such as Tableau, Looker, or Power BI

Solid understanding of marketing automation platforms and CRM systems

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Senior Marketing Manager • Portsmouth, Virginia, United States

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