Social Media Advertising Strategist (Remote US) Job at Abe in Hoboken

Overview Social Media Advertising Strategist (Remote US)

We are Abe, a specialized consultancy focused exclusively on social media advertising. We leverage LinkedIn, Meta, and other platforms to reach, engage, and convert target audiences for mid-market and enterprise clients. This role reports to the Associate Director and is a key part of the social media team, offering the opportunity to be on the ground floor of a fast-growing specialty agency.

Responsibilities Oversee and lead a collection of social media accounts

Serve as direct support to client contacts

Weekly communications with vendors or operational partners to align tasks, quality, and improvements

Build client strategies each quarter

Create, maintain, and optimize budgets for paid media campaigns

Understand client positioning and unique value propositions

Ensure lead routing is accurate within a CRM

Prioritize personal productivity and utilization

Collaborate with the Associate Director to achieve internal and client goals

Understand the value of programmatic campaigns

Drive cross-sells, upsells, and referrals through client relationships

Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer 2+ years of experience at a performance / digital marketing agency, with hands-on experience supporting B2B clients

Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads

Understanding of LinkedIn ad units (e.g., conversation ads, document ads, CTV, and more)

Proficiency with advertising platforms / tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and related tools

Strong Paid advertising fundamentals : keyword research, ad copywriting, bid management, and optimization

Ability to analyze campaign data using Google Analytics / GA4, Excel, or similar tools to drive decisions

Experience with audience segmentation by tier, job title, etc., and measurable success with mid-market or enterprise accounts

Ability to translate strategy into data-driven storytelling

Problem solver with a competitive, curious mindset

Willingness to stay at the cutting edge of the industry and share insights

Ability to organize, prioritize, and manage multiple projects simultaneously

Quality-focused and committed to maintaining focus on advertising integrity

Occasional travel to visit clients (approximately once per year per client or as needed)

What Success Looks Like Embody Abe’s core values in all interactions

Effectively manage approximately five mid-tier and enterprise accounts

Meet / exceed department KPIs (client growth, client satisfaction, renewals)

Build client trust and relationships to drive renewals

Cross-sell services aligned with client goals

Clearly communicate results to client points of contact and executives

Make sound strategic decisions for accounts

Benefits Salary range for this position in the United States : $70,000–$80,000 USD with potential for bonus eligibility; actual salary may vary based on compensation practices, skills, and experience

Medical, dental, vision, disability, and life insurance coverage for you and your family

Employer-paid plan for you and partial employer contribution for dependents

Wellbeing benefits : mental health resources, fitness and well-being programs

Time Off : Unlimited PTO (2-week minimum), paid company holidays, your birthday off, end-of-year recharge, paid parental leave

401(k) with company match

Annual bonus based on tenure

Work Environment Remote-first company; work from anywhere in the US. Global opportunities may be available where we have established operations. For global locations, you must have work authorization and reside in that country. This role operates 100% virtually with collaboration via Zoom and Slack. A laptop or computer is required; reliable internet access and a professional background are expected. Reasonable accommodations may be made for qualified individuals with disabilities.

If you require accommodations in completing this application or participating in the selection process, please contact careers@directiveconsulting.com.

Additional Information At Abe, People First is a core value. We are committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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