Senior Director Creative Services Job at Adtalem Global Education in Washington

About Adtalem Global Education Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University. We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment. Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

Job Description Opportunity at a Glance

The Senior Director Creative Services leads the operations and development of content and creative assets that drive performance across the full funnel — from enrollment to application. This role ensures high-quality, on-brand creative aligned to strategic goals through efficient, technology-enabled workflows by leading the Creative Center of Excellence supporting five high-volume, higher-education brands. This inspirational leader lives and breathes process and efficiency and appreciates a test and learn model for optimization. He / she knows how to foster a culture of creativity and infuses new technology and innovation into the team’s day to day.

Responsibilities Develop, optimize and manage workflows.

Assess cross institutional prioritization and resource allocation.

Establish and define best practices, guidelines, and quality benchmarks for the CoE's area of focus.

Track key metrics and ROI to evaluate the effectiveness of CoE initiatives and identify areas for improvement.

Provide ongoing training and coaching to team members to ensure consistent application of workflows and best practices.

Partner successfully across the marketing organization to identify their specific needs and tailor CoE support accordingly.

Manage channel and content agency relationships.

Lead multidisciplinary creative teams (design, copywriting, production) supporting multiple brands.

Manage creative operations team – traffic, campaign management.

Oversees institution-specific account teams responsible for delivering on-brand, full funnel content for all five institutions.

Drive innovation in creative production, leveraging GenAI and automation tools to scale asset creation and personalization.

Pilot new marketing strategies and technologies within the CoE to create best-in-class efficiency, performance and execution.

Completes other duties as assigned.

Complies with all policies and standards.

Qualifications Bachelor's Degree required, Master's Degree MBA preferred, or other advanced degree.

10 years leading creative operations, in-house or agency required.

Expertise in personalized content strategies powered by AI-driven automation.

Professional certifications such as PMP, Agile or scrum preferred.

Proven senior leadership in content, creative services, or marketing communications — typically 15+ years of experience with at least 5 years leading multi-disciplinary creative teams.

Deep expertise in creative operations — you know how to design and optimize workflows, allocate resources effectively, and ensure consistency across multiple brands.

Ability to navigate matrixed organizations and enterprise strategy.

Hands-on experience producing multi-channel creative (digital, video, social, print, OOH).

A forward-thinking approach to technology in creative production — you’ve successfully integrated GenAI, automation, and personalization tools to scale content creation and boost efficiency.

Experience managing agency and vendor relationships, negotiating contracts, and ensuring delivery against ambitious timelines.

Advanced proficiency with project management tools, workflow platforms, and marketing automation systems.

Strong collaborator who can influence senior stakeholders, rally teams around shared goals, and maintain momentum in a fast-paced environment.

Exceptional communication skills — both written and verbal — with the ability to inspire through vision and clarity.

Travel requirements - 10%.

Additional Information Salary : In support of pay transparency laws, the expected salary range for this position is between $137,846.78 and $249,127.02. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Health, dental, vision, life and disability insurance

401k Retirement Program + 6% employer match

Participation in Adtalem’s Flexible Time Off (FTO) Policy

12 Paid Holidays

For more information related to our benefits please visit : https : / / careers.adtalem.com / benefits.

You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation

Additional job details Seniority level : Executive

Employment type : Full-time

Job function : Marketing

Industries : Education Management

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