Senior Director of Global Heinz Brand Strategy

Overview

Senior Director of Global Heinz Brand Strategy at Kraft Heinz . This role leads the Global Heinz brand strategy to establish an ambitious, unified brand vision and strategic plans that accelerate business growth worldwide. The role reports to the VP Global Heinz Brand and owns the long-term global brand vision, 1- and 3-year strategy, brand positioning, portfolio architecture, and standards for pack design identity, strategic partnerships, licensing, nutrition, and more. It also defines the brand’s category expansion approach and the big bet innovation and renovation agenda to create scaled impact globally.

Responsibilities

• Define and own the long-term Global brand ambition, positioning, and 1- and 3-year global brand strategy in support of local plan acceleration
• Partner with country-level leaders in key design markets to strengthen and scale the brand’s growth plans locally
• Identify future Global innovation and renovation big bets with Global Innovation and Insights teams; define repeatable models to embed big bets locally and drive scaled impact
• Establish core and expansion product portfolio guardrails (where to play, sequencing) alongside the brand’s nutrition philosophy
• Develop and execute consumer-led global Sponsorship / Partnership strategy to scale impact and value of brand agreements
• Define the role of the brand from a People / Planet perspective in partnership with Sustainability & cross-functional teams
• Expand and maintain global pack design architecture guidelines
• Set standards for brand Licensing / Merchandising guardrails
• Collaborate with local design markets to embed brand guidelines and ensure adherence to standards
• Leverage global data and insights to understand business context and drivers of performance; collaborate with zone partners to highlight actions needed
• Inspire and influence a connected community of +250 Heinz marketers via monthly Global brand townhalls

Qualifications

Additional Skills

Location

Compensation and Benefits

Total rewards include a base salary, bonus eligibility, long-term incentives (LTI), and comprehensive benefits.

New Hire Base Salary Range : $214,400.00 – $268,000.00

Bonus : Eligible for a performance-based bonus as per plan terms and governing documents.

Long-Term Incentive (LTI) : Eligible for equity as part of total compensation.

Benefits and Wellbeing : Comprehensive programs covering medical, prescription, dental, vision, life, disability, and employee wellbeing resources; details vary by role, country, region, and other factors.

Location : Chicago, IL (Aon Center)

Equal Opportunity

Kraft Heinz is an Equal Opportunity Employer. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. If you require accommodation in the application or hiring process, please contact NAZTAOps@kraftheinz.com.

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