Senior Marketing Manager

Senior Marketing Manager

The Senior Marketing Manager will support technology and data center client segments, and our data center solution, focusing on demand generation and account-based marketing. This role involves marketing strategy and planning through content creation and supporting the opportunity lifecycle, including top-funnel demand generation for new markets and 1 : 1 opportunity support.

Black & Veatch's Enterprise Evolution consists of critical functions focused on identifying market opportunities and bringing together our client facing and growth efforts. Functions include Enterprise Marketing & Communications, Enterprise Sales, Enterprise Strategy, Innovation, Mergers and Acquisitions, and Sustainability.

Key Responsibilities

• Ensures delivery of Enterprise Marketing across assigned client segments both new and existing to position the BV brand and sell our full portfolio of solutions, contributing to top and bottom-line growth by filling the sales funnel with qualified leads.
• Serves as the primary Marketing partner for assigned segments / solutions.
• Implement and manage enterprise marketing strategy at the segment and sub-segment level.
• Convert client facing segment strategies and plans into marketing plans to reach existing & new clients and new markets.
• Develop and apply value propositions for Client types for selling a full portfolio of Solutions across existing and new clients.
• Design, build, and project manage planned and ad-hoc marketing campaigns for portfolio.
• Identify, evaluate, plan, and fulfill event, sponsorship, and advertising opportunities in coordination with external affairs.
• Ensure brand management during tactical execution of all client facing marketing efforts.
• Plan, schedule, manage and promote content through social media channels aligned with external affairs / social media.
• Plan, manage, and develop thought leadership content for key campaign initiatives.
• Plan and actively manage budgets for events, associations, advertising, and creative production that support client and market goals.
• Plan, manage, analyze, and qualify lead generation results in conjunction with Demand Gen team.
• Support development of Account Management Plans specific to the client type.

Management Responsibilities

Individual Contributor

Preferred Qualifications

Minimum Qualifications

Work Environment / Physical Demands

Hybrid or flexible work options may be offered after the first 90 days of employment based upon manager discretion, job performance, and work assignments.