Animalz is hiring : Senior Content Marketer in San Diego

About Animalz Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content.

Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer's goals and context. We pride ourselves on our deep interest and understanding of software products and audiences, our commitment to thought leadership, and our relentless pursuit of mastering our craft.

Our customers include industry leaders like Amplitude, Ramp, and Wistia, as well as high-growth early-stage startups.

About the Role As a Senior Content Marketer at Animalz, you'll take ownership of executing and maintaining content strategies for a portfolio of high-growth B2B technology customers on our Enterprise / Campaigns team. You'll be responsible for producing compelling, audience-focused content that drives measurable business outcomes.

This isn't just a writing role. You'll oversee content pipelines, assign work to freelancers, collaborate with design, and act as a trusted partner to customers. You'll work closely with the Heads of Content to translate strategy into action and work with editors and subject matter experts to ensure everything you ship is thoughtful, useful, and aligned with business outcomes.

What You'll Do Execute and maintain content strategies developed by Heads of Content, adapting them to evolving customer needs and feedback

Create high-performing content — blogs, guides, landing pages, email nurtures, and more — that aligns with SEO best practices and customer intent

Assign and manage freelance writers, ensuring timely, high-quality delivery for the accounts and strategies you support

Collaborate with design to create graphics for various deliverables (create design briefs, explain concepts, etc)

Audit, refresh, and optimize existing content to improve performance across search, conversion, and engagement metrics

Manage content calendars and delivery pipelines, balancing quality with high-volume output

Create monthly performance reports for the customers you manage, communicate key results and insights, and ensure content is aligned with customer goals and target outcomes

Participate in knowledge-sharing within the team, contributing expertise while learning from others in a collaborative environment

Contribute to internal initiatives, from researching and piloting new service offerings to improving AI-assisted content workflows

Core Competencies Strategic Execution : You can translate an established strategy into consistent, high-quality execution, adjusting tactics based on results and feedback

Editorial Judgment : You understand how to craft effective B2B content across formats, funnel stages, and buyer personas—and you help others do the same

Customer Empathy : You communicate clearly, manage expectations, and build trust with customers through insight and transparency

Technical Curiosity : You have a strong grasp of technology and software team dynamics, and a genuine interest in learning how complex products work so you can explain them clearly and persuasively.

Executional Excellence : You reliably deliver quality content on time—even when managing multiple accounts, content types, and contributors

AI Fluency : You know how to use AI tools to support content workflows responsibly and efficiently, and stay current on emerging best practices

Analytical Thinking : You know how to assess content performance using tools like Google Analytics, Google Search Console, and Ahrefs, and how to iterate for better results

Freelancer Management & Feedback Loop : You assign work to freelancers, communicate customer feedback effectively, and ensure deliverables meet account standards while collaborating with editors throughout the process

Adaptability : You're comfortable navigating ambiguity, trying new tools or formats, and adjusting your approach when priorities shift

Value-Driven Thinking : You optimize for long-term impact over short-term wins, and focus on solving for our customers’ customers

Growth Mindset : You invest in your own development and actively bring back insights that elevate the team's thinking and output

What We're Looking For 4–6 years of experience in content marketing, preferably in a B2B SaaS or agency setting

Proven ability to execute content strategies that support business goals—traffic, conversions, engagement, or retention

Strong customer management skills, including the ability to communicate proactively, manage feedback loops, and build trust across multiple accounts

Exceptional writing and editing skills, with a strong grasp of SEO and narrative clarity

Experience assigning work to and managing freelance writers in a fast-paced editorial environment

Familiarity with AI tools (e.g., ChatGPT, Perplexity, Claude) and the ability to use them to enhance—not replace—human editorial quality

Strong command of content tools and analytics platforms (e.g., Google Analytics, Ahrefs, HubSpot, Clearscope)

Experience collaborating with other content professionals and helping refine internal processes

Excellent communication, organization, and remote collaboration skills

Curiosity and a commitment to continuous learning in the evolving world of content and content strategy

Our Values At Animalz, our values guide how we show up for our customers, our teammates, and the content we create. We’re looking for team members who embody these principles and want to grow within them.

Value Over Vanity : We measure our success in customer impact, not surface-level praise. We focus on content that drives sustainable, long-term results by understanding and serving our customers’ customers.

Two Steps Ahead : Great work anticipates needs before they arise. We’re proactive and strategic, always looking for ways to solve problems before they become blockers.

Power Source; Not Power Trip : We lead through service, not authority. We energize our teammates and customers, convert obstacles into momentum, and focus on elevating others.

Pursue Mastery : We believe great work comes from deliberate practice, open collaboration, and constant curiosity. We’re always learning, evolving, and testing new approaches.

Left Brain, Right Brain, Robot Brain : Our best work blends creativity, analysis, and smart use of technology—including AI—to drive meaningful outcomes without sacrificing humanity or voice.

In the Arena : We’re not spectators. We experiment boldly, contribute to thought leadership, and stay immersed in our customers’ industries so we can lead from experience, not theory.

Your First 90 Days Days 1-30 : Learn & Integrate

Complete onboarding and master our tools and processes

Deep dive into your assigned customer accounts

Create your first content deliverables with guidance

Build relationships with your team and customers

Days 31-60 : Execute & Own

Take ownership of 1-2 customer accounts

Start managing freelance writers and content calendars

Present your first performance reports to customers

Contribute to team meetings and internal initiatives

Days 61-90 : Drive Impact

Own content execution for 3-4 customer accounts

Lead strategy refinements based on data

Share your expertise and improve our processes

Demonstrate measurable improvements in content performance for your customers

Working Arrangements Location : Fully remote, anywhere in the world

Timezone Requirements : We ask for at least 4 hours of overlap with US timezones (EST / PST) to collaborate effectively with our team and customers

Compensation & Benefits Salary Range : $70,000 - $85,000 USD annually

This role offers competitive compensation with placement within the range based on experience, skills, and demonstrated impact in previous content marketing roles.

Health & vision insurance (or wellness stipend for non-US team members)

401(k) retirement plan (US only)

Unlimited PTO policy

Flexible working schedule

Team lunch stipends

Diversity, Equity & Inclusion At Animalz, we believe diverse perspectives make us stronger. We're committed to building an inclusive workplace where people of all backgrounds, experiences, and identities can thrive. We particularly encourage applications from historically underrepresented groups in tech and marketing, including people of color, women, LGBTQ+ individuals, people with disabilities, and those from varied socioeconomic backgrounds.

Equal Opportunity Animalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We're excited to meet you!

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