Public Relations Director Job at Davis South Barnette & Patrick Advertising - Di

Purpose of position : To lead the PR team in designing and implementing marketing strategies that cultivate brand awareness for our diverse clientele.

Essential Functions : (must be able to perform these functions, with or without a reasonable accommodation).

Responsibilities

• Director Duties :
• Recruits, interviews, and hires PR specialists as needed.
• Supervises PR specialists including providing assistance and mentoring, coordinating time off, and providing feedback on work performance.
• Oversees the progress of the team to ensure goals are met in a timely manner.
• Coordinates collaborative meetings with PR specialists and members of various departments to review client accounts and progress.
• Public Relations Duties :
• Identifies new business targets and leads, converting clients as necessary.
• Identifies opportunities to grow business with existing clients.
• Drives the overall strategy including media relations, partnerships, and events for client accounts.
• Leads the writing and managing of new business pitches.
• Provides insights and ideas, brainstorms, and creates innovative campaigns with the team.
• Develops supplier relationships and partner relationships.
• Develops client rapport and builds relationships.
• Keeps up with current news agendas and developments within industry including following social media, influencers, and digital marketing trends.
• Develops and maintains excellent media contacts across the media spectrum.
• Ensures account profitability while ensuring clients’ expectations are met.
• Acts as an ambassador for the agency and supports the internal PR and marketing endeavors of the agency.
• Organizes mid to large PR events staying within client’s budget.
• Identifies new marketing opportunities for the agency and keeps abreast of competition to stay ahead of the curve.
• Keeps accurate record of time spent on client projects.

Skills, knowledge and abilities

Experience and Education Requirements

Bachelor’s Degree in marketing, communications, or related field. 8 – 10 years experience working in Public Relations with prior supervisory experience a plus. Prior experience organizing mid to large size events for clients.

Seniority level

Employment type

Job function

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