Head of Brand Strategy and Activation

Head Of Brand Strategy And Activation

First Horizon Bank is seeking an innovative Head of Brand Strategy and Activation reports to the Head of Brand and Shared Services and will be responsible for developing and executing comprehensive marketing strategies to increase brand awareness and drive consumer engagement through campaigns, events, sponsorships and partnerships. This person will lead a team of performance marketers, event and sponsorship, and brand strategists, and will play a crucial role in shaping our brand identity and market presence, developing and executing marketing strategies to drive both brand recognition and measurable results.

Key responsibilities :

• Develop and execute long-term, comprehensive brand strategies to enhance brand equity and market presence
• Drive innovation in marketing strategies and tactics
• Ensure brand consistency across all marketing touchpoints and communications
• Oversee the development and evolution of brand assets, messaging frameworks, and naming conventions
• Oversee the entire lifecycle of brand activations, from ideation to execution, ensuring they are impactful, on-schedule, and aligned with brand goals
• Design and execute marketing campaigns across various channels to achieve specific goals, such as driving revenue, increasing user acquisition, and boosting brand awareness
• Collaborate with the marketing team to plan and execute campaigns across various channels, including digital, print, and social media
• Monitor and analyze the performance of brand initiatives, providing insights and recommendations for improvement
• Develop and implement strategies for improved customer engagement and loyalty
• Identify, build, and manage strategic brand partnerships and flagship sponsorship programs to expand reach and drive growth
• Lead, mentor, and manage a team of marketing professionals, fostering a culture of high performance and creativity, and continuous improvement
• Work closely with the integrated marketing team, lines of business, product, creative and other teams to ensure alignment and achieve business objectives

Qualifications / Skills :

Benefit Highlights :

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.