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Senior Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Colum

Senior Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Colum

MediabistroColumbus, OH, United States
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Overview

Abe is a specialized consultancy focused on social media advertising. We are a hub for innovative strategies, helping clients leverage LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. The Senior LinkedIn Strategist works directly with mid-market and enterprise clients, communicating results, creating custom strategies, and executing Paid Media deliverables. This is an on-the-ground opportunity in a fast-growing specialty agency.

Roles & Responsibilities

  • Oversee and lead a collection of Social Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with vendors or operational partners to align tasks, quality, and improvements
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns
  • Provide fractional support for internal marketing in support of a boutique agency within Directive
  • Understand client positioning and unique value propositions
  • Confirm lead routing is accurate within a CRM
  • Responsible for personal productivity and utilization
  • Collaborate with Associate Director to achieve internal and client goals
  • Understand the value of Programmatic campaigns
  • Drive cross-sells, upsells and referrals via client relationships and network
  • Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

  • 4+ years of experience at a performance / digital marketing agency with hands-on B2B support
  • Deep expertise in paid social advertising, specifically LinkedIn Ads
  • Understanding of LinkedIn ad units (e.g., conversation ads, document ads, CTV, and more)
  • Proficiency with tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
  • Ability to delegate to junior team members for joint success
  • Strong understanding of Paid principles (keywords, ad copywriting, bid management, optimization)
  • Ability to analyze campaign performance with Google Analytics / GA4, Excel, etc. for data-driven decisions
  • Ability to drive results and measure via OCT
  • Experience with audience segmentation by tier, job title, etc.
  • Proven success with mid-market or enterprise accounts
  • Ability to translate strategy into data-driven storytelling
  • Competitive and curious problem-solver mindset
  • Awareness of industry trends and opportunities for growth
  • Ability to manage multiple projects and priorities
  • Quality-focused and maintain integrity in advertising
  • Willingness to travel to visit clients approximately once per year or as needed

    • What Success Looks Like

  • Embodies core values in every interaction
  • Effectively manages approximately five mid-tier and enterprise accounts
  • Meets / exceeds department KPIs (client growth and goal attainment); core KPIs include North Star Metrics and Client Satisfaction scores
  • Builds client trust and renewals
  • Cross-sells services aligned to client goals
  • Clear communication of results with clients and executives
  • Strong decision-making for strategic account direction

    • Benefits

  • Salary range : $85,000–$95,000 USD with potential for bonus; actual salary varies based on compensation practices, skills, and experience
  • Medical, dental, vision, disability, and life insurance for you and your family; 100% employer-paid plan for you and 50% employer contribution for dependents
  • Wellness and lifestyle benefits : Spring Health, Headspace, Omada, fertility support, One Medical, virtual workouts
  • Time Off : Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
  • Financial : Traditional and Roth 401(k) with 3% company match
  • Annual bonus based on tenure

    • Work Environment Requirements

    Remote-first company; open to US-based remote work with possible offices in Irvine, CA. For global locations, need established work authorization and residency. Role supports 100% virtual work from home; collaboration via Zoom and Slack. Requires reliable internet, ability to observe written / verbal communication, and professional background. Reasonable accommodations available for qualified individuals with disabilities. For accommodations, contact careers@directiveconsulting.com.

    Additional Information

    At Abe, People First is a core value. We are committed to diversity and inclusivity in the digital landscape. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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    Senior Strategist • Columbus, OH, United States