Brand Manager

Job Description

Job Description

About the Job :

Beautynova is the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including milk_shake®, DEPOT®, and Medavita, and operates in North America under our subsidiary, z.one concept USA, inc.

At Beautynova, we are dedicated to delivering better days in people’s lives through high-performing hair products with care, respect and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team.

As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team.

Job Title : Brand Manager

Department : Marketing

Reports to : Associate Director, Brand Marketing

Job Type : FULL TIME / EXEMPT

Location : Hybrid (New Jersey-Based)

Job Summary :

The Brand Manager will play a pivotal role in supporting growth for product categories within the portfolio of Beautynova Americas brands, milk_shake, DEPOT, & Medavita. This role will work alongside the senior marketing team leaders, and in collaboration with sales, education and global teams, to execute tactical marketing plans, monitoring competitive market trends, and managing end-to-end processes for promotions and product launches. This role will also be responsible for overseeing the execution of marketing materials, ensuring operational excellence across all touchpoints, and aligning brand strategies with business objectives.

Responsibilities :

Operational Product & Brand Marketing

• Collaborate closely with Sales, Education, Creative, and Digital teams to ensure executional consistency and alignment across all brand touchpoints.
• Assist in routing and reviewing artwork and copy for packaging, digital assets, and trade marketing materials—ensuring brand consistency and timely approvals.
• Help prepare for key internal and external meetings by assembling materials such as retailer presentations, launch briefs, and promotional calendars.
• Partner with operations and sales support teams to manage national account submissions, item set-up sheets, and promotional documentation.
• Support the implementation of new product launch plan including sell in materials, digital support materials, and a comprehensive outstanding consumer experience support plan.
• Manage and maintain brand positioning and equity across all materials and channels. Including writing copy and giving direction on briefs, packaging, website, trade marketing materials, social, ads and DTC / DTP material.
• Ensure all content meets brand standards and regulatory compliance while coordinating artwork approval from key partners.  Will also work closely with Marketing counterparts to monitor campaign performance.
• Support 360 launch plans from strategic brief through execution with cross-functional teams to ensure cohesive messaging across all touch points
• Work collaboratively with marketing, education & sales to create key launch documents and materials (Launch strategy decks, Market and Distributor Meetings, Account presentations, etc)
• Manage detailed marketing calendar for both new products and re-support priorities
• Own the promotions process from concept to execution, including development, artwork approvals, assembly, and distribution
• Manage the inventory, production, and distribution of marketing collateral, ensuring on-time delivery and alignment with brand standards.
• Oversee the maintenance and updating of all marketing materials across digital and physical platforms

Operational marketing execution

Industry & Trends

Reporting & Metrics

Any other assignments, projects, duties or tasks as assigned by management

Required Skills / Abilities :

Physical Requirements and Working Conditions :

What We Offer :

On our quest to add stellar talent to our already amazing team, Beautynova and z.one concept USA, inc. offer a competitive package of culture, compensation, and care.

We are an inclusive and equal opportunity employer.

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