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Content Specialist

Content Specialist

Tendo CommunicationsSanta Rosa, CA, US
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At Tendo, we're defining high-performance content experiences for our clients. We're looking for a content specialist to write and edit editorial content in all formats in addition to other content to assignments across multiple clients and content services at Tendo. .

This position is deeply "hands-on" in delivering content services for clients. The content specialist would be responsible for contributing to content development of all types, and collaborating with other Tendo team members to learn, grow, and excel in delivering content services. Responsibilities also include contributing to the execution of successful content planning, analysis, migration, management and optimization projects and supporting strong client relationships.

Additionally, as many of Tendo's clients are B2B technology companies, the content marketing specialist must have a deep appreciation of and curiosity about enterprise IT technologies and buying audiences.

Specific Responsibilities

Editorial Content Creation

  • Contribute to developing content marketing plans that include audiences, goals, schedules, content outlines, content maps, social content plans, etc.
  • Execute on plans by writing and / or assigning articles, rich media and / or social content; editing according to client style guide; managing client review cycles; incorporating changes; submitting content to client content management systems; reviewing staged content, and proofreading
  • Develop headlines, decks, pull quotes, direct-mail copy, and other types of content as needed to promote and amplify content in a variety of channels
  • Copyedit content and establish and maintain standards of voice, tone, and quality for various communications mediums
  • Conduct research in support of content development

Content Analytics

  • Participate in the creation and quality of analytics-based content strategy deliverables (content inventories, audits, gap analyses, web and social analytics, etc.)
  • Work with data visualization tools to develop reports, dashboards and summaries that articulate key insights based on the analysis
  • Support SEO audits to identify opportunities to adjust or refine existing content, and conduct keyword discovery to inform the creation of new content
  • Participate in the development and optimization of content taxonomies and metadata in order to support dynamic content delivery and management

    • Content Operations

  • Support content migration and content management engagements, by developing migration plans and mapping documents, building web pages in client content management systems, and migrating and editing web page content following established content management workflows and editorial styles
  • Create documentation and training to support and empower client teams to distribute, manage, evaluate and optimize content on their own systems
  • Upload, organize and tag digital assets in digital asset management systems
  • Conduct web page QA in order to validate that it meets functional, presentation, search and editorial requirements

    • Project Management

  • Develop project schedules, track project progress, and create internal and external status updates
  • Work with in-house and client design and production teams to aid with visual concepts, photos, and illustrations as needed
  • Oversee copy flow from editorial to production and publishing
  • Track schedules and project milestones across project teams (including staff and freelancers) to ensure deliverables are on time and budget
  • Customize standard Tendo resource documents for the client project and ensure that resources are executed as needed at each phase of projects

    • Client Relations

  • Effectively contribute to client communications; maintain and ensure clear and focused communication with the client, including confirmation of key actions and next steps, expectation setting, and communicating process
  • Provide outstanding customer service to all Tendo clients; look for opportunities to add value
  • Communicate clearly in all client interaction, including email, phone, and face-to-face meetings
  • Document / confirm client communication in writing according to Tendo standards
  • Proactively communicate with clients as required; anticipate challenges and suggest solutions

    • Qualifications

  • 3 or more years of editorial, content marketing, or digital content experience required.
  • Content analytics and / or content management experience
  • Outstanding written and verbal communication skills, sharp editorial instincts, and copyediting proficiency
  • Experience / background / understanding of and enthusiasm for tech-specific markets, products, and topics is a plus
  • Project management skills; ability to meet deadlines and balance multiple projects
  • Independent work style, ability to plan and execute with little direction, and ability to take initiative are a must
  • Collaborate easily with others, thrive in a fast-paced environment, and enjoy a diversity of tasks and projects

    • Competencies Required

  • Proficiency in using core MS office applications and collaboration platforms
  • Experience with creating slide decks and making presentations
  • Experience with project management and project scheduling applications
  • Ability to work independently in design and production software tools
  • Fluency in leading social media platforms
  • Experience with content management systems
  • Experience with web and content inventory and analytics tools
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