Senior Manager, Motorsports Communications

Job Description

Hybrid OR Remote : This role is based remotely but if you live within a 50-mile radius of Detroit, you are expected to report to that location three times a week, at minimum or other frequency dictated by the business.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

The Role :

This Communications support will support the GM Motorsports Communications team across all motorsport platforms. This role offers a unique opportunity to contribute to high-profile racing programs, assist with storytelling, and grow within a fast-paced, high-performance environment and a culture driven by innovation and excellence.

About GM Racing :

General Motors is accelerating its presence in global motorsport—from Formula 1 with Cadillac, endurance racing with Corvette and Cadillac V-Series.R, IndyCar and NASCAR, alongside grassroots initiatives. GM Motorsports represents the cutting edge of performance, innovation, and brand storytelling. As we expand our global footprint, we’re building a communications team to match the ambition and energy of our racing programs.

What You’ll Do (Responsibilities) :

Content & Editorial Strategy

Lead development of press releases, race reports, and internal communications across Cadillac F1, Corvette Racing, and other GM motorsport programs

Oversee creation of social media content in collaboration with global digital teams

Manage multimedia asset production (photography, video, graphics) to support storytelling

Prepare high-impact materials for senior leadership and stakeholder presentations

Media Relations

Direct media engagement, including interviews with drivers, engineers, and team leadership

Maintain media contact lists and monitor global motorsport coverage

Lead media briefings, press kit development, and race weekend logistics

Host and manage media visits to motorsport facilities

Event & Race Weekend Communications

Provide strategic communications support at races, media events, and brand activations

Oversee hospitality communications and guest experience content

Capture and coordinate behind-the-scenes content for internal and external use

Serve as primary liaison with race series communications and marketing teams

Will require frequent travel (domestic and international)

Internal Communications

Develop internal messaging for GM stakeholders, including global teams and dealer networks

Ensure alignment with Cadillac, Chevrolet, and GM Brand teams on timing and messaging

Your Skills & Abilities (Required Qualifications) :

Bachelor’s degree in communications, Public Relations, Journalism, or a related field

5+ years of experience in strategic communications, ideally within motorsports, automotive, sports, or entertainment industries

Exceptional writing and editing skills with a strong grasp of brand voice, tone, and storytelling

Proficiency in social media platforms, digital content tools, and working with content creators

Proven ability to thrive in fast-paced, high-pressure environments while building strong cross-functional relationships

Deep passion for motorsports and brand-driven storytelling

Demonstrated ability to collaborate across teams to ensure motorsports communications drive value for GM and its brands globally

What Will Give You a Competitive Edge ( Preferred Qualifications) :

Proven experience in motorsports communications, including race weekend media operations and stakeholder engagement

Strong project management skills with the ability to lead cross-functional initiatives and meet tight deadlines

Experience collaborating with senior leadership and managing agency or external partner relationships

Strategic mindset with a track record of developing integrated communications plans aligned with brand and business goals

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

The salary range for this role is ($109,000 – 144,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential : An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

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