Programmatic Media Senior Specialist

JOB TITLE : Programmatic Media Senior Specialist

LOCATION : remote

DURATION : 6 month contract

PAY RANGE : $39 - $49 / hr

TOP 3 SKILLS :

4+ years of hands-on experience in Programmatic Media, agency management a plus.

Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager.

Experience in B2B marketing, demand generation, and brand media is highly preferred.

Experience onboarding and scaling a DSP and ad server.

COMPANY :

Our client is a unified analytics platform that helps organizations accelerate innovation by simplifying data engineering, machine learning, and analytics at scale.

JOB DESCRIPTION

The Programmatic Media Senior Specialist is a critical individual contributor on our Global Digital Marketing team. In this role, you will serve as the in-house programmatic subject matter expert, informing the strategy for display, video, native and audio campaigns. You'll work cross-functionally with Media Planners and Regional Marketers, to align the programmatic strategy with business objectives through innovative programmatic execution.

The impact you will have :

Support global programmatic media execution to achieve brand awareness and demand generation goals.

Assist in building and optimizing programmatic strategies, including targeting tactics, placements, partners, and creative, to support brand and demand generation objectives.

Monitor channel performance and budget pacing, providing insights to inform the strategic roadmap.

Help activate advanced capabilities such as 1st-party data usage, audience creation, and retargeting strategies.

Work with media agencies to support seamless execution, campaign management, account hygiene, and campaign optimizations.

Continuously analyze campaign performance to recommend refinements to targeting, creative, and bid strategies.

Support tagging, trafficking, and troubleshooting of programmatic campaigns to maintain data accuracy and tracking integrity.

Collaborate with internal Web, Marketing Ops, and Analytics teams to help enhance tracking, measurement, and user experience.

Utilize industry tools like Moat, IAS, and DoubleVerify to support brand safety, viewability, and fraud prevention efforts.

Collaborate with ad platforms and exchanges to explore new programmatic features and beta opportunities.

Maintain and share best practices while supporting operational excellence for the channel.

What we look for :

4+ years of hands-on experience in Programmatic Media, agency management a plus.

Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager.

Experience onboarding and scaling a DSP and ad server.

Strong analytical skills, with a focus on interpreting performance data and delivering actionable insights.

Experience in B2B marketing, demand generation, and brand media is highly preferred.

Content syndication media management experience is a plus.

Excellent collaboration and communication skills to work effectively across teams.

Proven experience in a fast-paced environment.

Must Have

Programmatic Advertising

Programmatic Buyer

Programmatic Strategy

Nice To Have

Content Syndication

Paid Search Advertising

Paid Social

BENEFITS SUMMARY : Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.

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