Fleet Feet is hiring : Creative Copywriter in Carrboro

Fleet Feet believes running changes everything. We’re passionate about connecting with our customers and communities through authentic storytelling and impactful brand experiences.

Creative Copywriter

As the master of words and ideas, you’ll bring Fleet Feet’s voice to life through compelling, memorable copy. From headlines to campaign concepts, you’ll craft copy that connects with audiences, drives engagement, and ensures our brand shows up consistently across every touchpoint. This hybrid position expects you to work 2–3 days per week in the corporate office in Carrboro, NC.

Responsibilities

• Act as a steward of Fleet Feet’s brand voice, ensuring all copy is consistent, authentic, and on‑brand.
• Write concept‑driven copy for multi‑channel campaigns, including advertising, ecommerce, email, social media, and in‑store signage.
• Collaborate with the Creative Director and designers to develop campaign concepts and headlines that work across platforms.
• Partner with marketing, retail, digital, and product teams to translate business objectives into clear, persuasive messaging.
• Develop high‑impact slogans, taglines, calls‑to‑action, and performance‑focused copy tailored to audience segments.
• Adapt tone and messaging for different audiences and channels while maintaining brand integrity.
• Participate in brainstorms and creative kickoffs, contributing ideas and shaping campaign messaging early.
• Uphold Fleet Feet’s copy standards and editorial style guide.
• Manage multiple projects and priorities while maintaining creative excellence.
• Review and edit copy for clarity, accuracy, and alignment with brand standards.

Qualifications

Why You’ll Love It Here

Benefits

Equal Opportunity & Reasonable Accommodations

We are an equal opportunity employer and believe having teams in which everyone brings their whole self to Fleet Feet is key to our success. We encourage people of all backgrounds, experiences, abilities, and perspectives. Our dedication to inclusion is reflected in our hiring practices, workplace culture, and community engagement. Fleet Feet utilizes E‑Verify in all corporate and company‑operated stores as part of the hiring process.

#J-18808-Ljbffr