Associate Director, Non-Personal Promotion (NPP) & Digital Marketing Job at TieT

Associate Director, Non-Personal Promotion (NPP) & Digital Marketing 2 days ago Be among the first 25 applicants

About the Job

Job Title : Associate Director, Non-Personal Promotion (NPP) & Digital Marketing

Location : Cambridge, MA

About The Job

Sanofi Oncology aims to modernize customer engagement, delivering transformative therapies and meeting the evolving needs of oncology providers and patients. The Digital and NPP Marketing lead will develop and execute a digital-first engagement plan targeting healthcare providers (HCPs) through non-personal channels, overseeing digital content, channel optimization, and innovative digital solutions. This role reports to the Head of Marketing, US Oncology.

We are committed to transforming lives through innovation in healthcare, from R&D to sales, improving products, understanding unmet needs, and connecting communities.

Main Responsibilities

Create and implement a digital engagement strategy aligned with brand objectives.

Develop digital content that resonates with HCPs and adheres to brand standards.

Manage digital platforms including websites, ads, apps, ensuring user-friendliness and engagement.

Optimize digital channels using data analytics and performance metrics.

Collaborate with omnichannel teams to ensure integrated digital efforts.

Research and pilot innovative digital engagement approaches.

Coordinate with GTMC omnichannel teams for alignment.

About You

Bachelor’s degree required; advanced degree preferred.

Experience in marketing, preferably in oncology.

Exceptional communication and analytical skills.

Proven success in customer-centric marketing and leadership.

Why Choose Us?

Work alongside a supportive, innovative team.

Opportunities for growth and international mobility.

Comprehensive rewards and health benefits, including parental leave.

Sanofi is an Equal Opportunity employer, committed to diversity. All qualified applicants will be considered without regard to protected characteristics.

#GD-SP #vhd

Compensation will be commensurate with experience. Benefits details available here.

Nice-to-have skills

Digital Marketing

Data Analytics

Cross-functional Collaboration

Work Experience

CMO / Head of Marketing

Social Media

Brand Management

Languages

English

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Healthcare, Biotechnology

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