Corporate Marketing Manager

JOB SUMMARY The Corporate Marketing Manager supports Sales and Management teams across the entire Adams Outdoor Advertising enterprise .

This role blends traditional OOH marketing expertise with digital marketing strategy and execution , driving full-funnel marketing programs that strengthen client partnerships and accelerate revenue growth.

As both a strategic partner and hands-on marketer , this role translates research, data, and insights into compelling sales narratives and integrated campaigns.

By collaborating closely with Sales, Management, the Social Media Coordinator and cross-functional teams, the Corporate Marketing Manager ensures Adams Outdoor Advertising is positioned as an industry leader across all markets.

ESSENTIAL FUNCTIONS OF POSITION INCLUDE :

• Sales & Enterprise Marketing Support Develops research-driven proposals and presentations tailored to audience needs, supported by data.
• Challenges traditional approaches by focusing on audience insights, asset optimization, and industry best practices to maximize revenue.
• Crafts compelling sales stories from quantitative and qualitative data, driving meaningful revenue growth.
• Designs persuasive proposals that align with company products while identifying up-sell opportunities.
• Serves as a key liaison between clients, Account Executives, and internal departments, participating in client and prospect meetings as needed.
• Collaborates with other Marketing Managers to create streamlined processes and develop best-in-class marketing resources that highlight the Adams Outdoor story.
• Digital Marketing Strategy & Execution Partners with the Director of Marketing to own the digital marketing roadmap, including paid media, content strategy, SEO / SEM, email marketing, and marketing automation.
• Manages digital campaigns across channels (Google Ads, LinkedIn, programmatic, etc.) to drive lead generation, nurture client relationships, and increase brand visibility.
• Collaborates with the Social Media Coordinator to align campaigns and ensure consistency of brand voice and messaging across platforms.
• Works with creative team to develop digital content (graphics, case studies, videos, landing pages) aligned to sales and brand objectives.
• Partners with Sales to launch and track integrated campaigns (OOH + digital) for measurable ROI.
• Leverages HubSpot and other tools for marketing automation, CRM management, and campaign tracking.
• Reports on campaign performance (KPIs, attribution, pipeline impact), presenting insights and optimizations to leadership.
• Own and manage the mapping of customer touchpoints to optimize the customer journey and drive engagement.
• Research, Insights & Market Development Conducts in-depth research on clients, competitors, and market trends to shape both OOH and digital strategy.
• Uses marketing research tools and platforms (PlacerAI, Geopath, HubSpot, Google Analytics, ChatGPT etc.) to create marketing opportunities and measure effectiveness / optimize future programs.
• Guides lead-generation efforts with discretion and sound judgment.
• Identifies new opportunities in digital and OOH channels to expand Adams’ enterprise market presence.
• General & Administrative Updates and distributes marketing materials across all channels to ensure consistency and effectiveness.
• Prioritizes and manages multiple projects to meet deadlines and optimize workflow.
• Performs additional responsibilities as assigned by the Director of Marketing.  PREFERRED QUALIFICATIONS Bachelor’s Degree in Marketing, Advertising, Digital Media, Business, or related discipline (or equivalent experience). 5+ years of experience in marketing, ideally spanning both media / advertising sales and digital marketing management.
• Expertise in research databases, tools and applications including but not limited to Ad Mall, Kantar, Geopath, PlacerAI, HubSpot, and Google Analytics.
• Strong experience managing paid media campaigns, SEO / SEM strategies, content development, and social media marketing.
• Experience with HubSpot or similar marketing automation platforms required.
• Familiarity with Adobe Creative Suite and / or Canva a plus.
• Proven sense of ownership in projects or initiatives you champion.
• Ability to work independently and resolve problems, while being a team player to drive success.
• Excellent organizational, interpersonal and communication skills.
• Strong copywriting and storytelling skills, both for sales collateral and digital channels.
• Highly proficient in Microsoft Office Suite – PowerPoint Designer a plus!
• WHAT WE OFFER Competitive salary and bonus opportunity.
• Comprehensive benefits package, including health, dental, and vision insurance.
• Opportunities for professional growth and leadership in both OOH and digital marketing.
• Collaborative and supportive work environment.
• A chance to shape impactful integrated marketing campaigns in a growing company from the ground up.

Other Requirements Able to travel outside of the office at least 10% of the time for meetings and industry events.                                                                                                       Location :