Overview
Title : Digital Media Producer Classification : Non-Exempt
Salary : $55,000 year
Scope of Position : The Digital Media Producer is responsible for the development and execution of marketing strategies in web, mobile, social content, search, and video. This position will create and edit content that will define the Center’s brand voice, develop a story, and shift strategies according to an analysis of user engagement. The Digital Media Producer needs the ability to target specific markets with social content and e-learning tools and analyze their efforts into a scalable business growth model.
Responsibilities
- Market online workshops and assessments
- Create web forms to gather information from potential participants
- Prepare marketing material for virtual services using a creative and innovative approach
- Update various social media platforms on a daily basis
- Collaborate with staff to increase outreach through digital platforms
- Edit digital video and photos
- Create successful relationships with internal and external partners and organizations to gather content for social media and video projects
- Own texting initiative by working with mobile technology vendor, creating content for the text messages, sending text messages, and making appropriate referrals to staff and partners when participants engage in response to the text messaging campaigns
- Evaluate web design following web and accessibility standards
- Create graphics used in websites and manage website content and links
- Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions
- Other opportunities as available
Qualifications
Education and Experience Requirements : Bachelor’s degree preferred, or equivalent experienceExcellent communication and problem-solving skillsExcellent project management, written and verbal communication, and technology skillsExperience in updating and enhancing social media platformsProficient in Microsoft Office applicationsProficient in digital video and photo editing softwareVideography experienceAdobe Premiere Pro and Adobe Photoshop experienceRequired travel statewideMust have reliable transportation to and from the worksite and other required locations#J-18808-Ljbffr